WRMM-FM

WRMM-FM
Rochester, New York;
Broadcast area	Rochester, New York
Frequency	101.3 MHz
Branding	Today's Warm 101.3
Programming
Format	Adult contemporary
Ownership
Owner	Stephens Media Group; (Stephens Media Group - Rochester, LLC);
Sister stations	WZNE, WFKL
History
First air date	1967; 57 years ago (as WNYR-FM)
Former call signs	WNYR-FM (1967−1971); WEZO (1971–1988); WRMM (1988–1990)
Call sign meaning	"Warm music"
Technical information
Licensing authority	FCC
Facility ID	1907
Class	B
ERP	27,000 watts
HAAT	195 meters (640 ft)
Transmitter coordinates	43°10′13.00″N 77°40′23.00″W / 43.1702778°N 77.6730556°W
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	warm1013.com

WRMM-FM (101.3 FM) is a radio station licensed to serve Rochester, New York, United States. The station is owned by Stephens Media Group.^[2]^[3] Its studios are located at the First Federal Plaza building in downtown Rochester, and its transmitter site is in Rochester's west side.

WRMM broadcasts an adult contemporary music format and during November and December broadcasts Christmas music.^[4]

History

Historically, the station was the sister station to AM 680/990, now WDCX. Then-WRNY signed on an FM signal at 97.7 in the early 1950s but shut it down in 1955. Twelve years later, the same station, now known as WNYR, signed a new FM signal at its current location, at which it has broadcast ever since. Prior to 1988, WRMM was known as WEZO and had an Easy Listening (Bonneville) format, and prior to that a Country format as WNYR-FM. AM 990 and WRMM were separated in 1996; WRMM was sold to CBS Radio and AM 990 to a religious broadcaster.

Entercom Communications acquired the station from CBS Radio on November 30, 2007. However, because Entercom's acquisition of CBS's Rochester radio cluster exceeded the Federal Communications Commission's single-market limit on radio station ownership, Entercom put WRMM, along with WZNE and WFKL, back on the market. In May 2008, Stephens Media Group took over ownership of WRMM.