XHHIT-FM (Baja California)

XHHIT-FM

Tecate, Baja California Mexico
Broadcast area	Tijuana, Baja California
Frequency	95.3 MHz (HD Radio) [1]
Branding	La Lupe
Programming
Format	Variety hits
Ownership
Owner	Multimedios Radio (Radio Triunfos, S.A. de C.V.[2])
History
First air date	November 1, 1988 (1988-11-01)
Former call signs	XHATE-FM (1988–2004)
Former frequencies	99.3 MHz (1988–1993)
Call sign meaning	"Hit"
Technical information
Class	C1
ERP	12,000 watts
HAAT	799 meters (2,621 ft)
Transmitter coordinates	32°18′49″N 116°39′53″W / 32.31361°N 116.66472°W / 32.31361; -116.66472
Links
Webcast	Listen live
Website	mmradio.com

XHHIT-FM is a commercial radio station located in Tecate, Baja California, Mexico broadcasting to the Tijuana, Baja California area on 95.3 FM. XHHIT is owned by Multimedios Radio and carries a variety hits format known as La Lupe.

XHATE-FM received its concession on November 7, 1988. It was owned by Enrique Regules Uriegas, who owned several stations for Multimedios. At the time, it was carrying Multimedios's Stereo Hits format.

In 1993, XHATE moved from 99.3 to 95.3 MHz. The move was part of a bigger frequency shuffle that moved XHKY-FM to 99.3 and US station KKOS to 95.7.

On May 18, 2004, XHATE became XHHIT-FM. In 2005, it became La Caliente with a Regional Mexican format. In 2012, it switched to news/talk as Milenio Radio, reverting to La Caliente in 2014.

On August 31, 2020, it changed its format to La Lupe, with adult hits in Spanish.

• Multimedios Radio website

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