Boardman Bikes

Boardman Bikes Limited
Company typePrivate
Founded2007
FounderChris Boardman
Sarah Mooney
Alan Ingarfield
Headquarters,
ProductsBicycles, cycling accessories
ParentHalfords Group plc
Websiteboardmanbikes.com

Boardman Bikes, Ltd. (stylised "boardman'") is a British bicycle manufacturer, founded by the professional cyclist Chris Boardman, Sarah Mooney and Alan Ingarfield, and launched in the United Kingdom and Ireland in 2007. Ingarfield is the Chairman of the company, Mooney is the CEO and Boardman heads Research & Development alongside the special projects program B56.[citation needed]

Ownership

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In 2014 the UK bicycle and car parts retailer Halfords acquired Boardman Bikes for £20,000,000.[1] Boardman bikes were sold by Halfords' sub-brand Cycle Republic, which has since closed.

Product range

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Former logo used between 2007-2015

Boardman Bikes design road bicycles, time trial bicycles, mountain bikes, cyclo-cross bicycles, single-speed bicycles and hybrid bicycles. The Boardman Performance range includes the Pro, Team and Comp levels of specification utilizing carbon fibre and alloy frame designs.

The Boardman Elite range produces the AiR (Aerodynamic Racing), AiR/TT (Aerodynamic Racing Time Trial), SLR (Superlight Racing) and EM (Elite Mountain) series and uses high grade UD carbon fibre frames, forks and seat posts.

The female informed (fi) range of bikes was added to the line up in 2010 - with frames and components specifically designed around the requirements of women cyclists.

Sponsorship

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Charl Du Plooy at the 2017 UCI Road World Championships on a Boardman Bike.

Boardman Bikes have been ridden by riders who have won Olympic Gold,[2][3] World,[4] European and national titles across the road, MTB and triathlon disciplines.

Current Sponsorship includes supplying bicycles to:

Boardman has been known for his methodical, technology approach to racing from winning the Olympics on the Lotus 108 Bike, to becoming British Cycling's Director of Research and Development.[7]

References

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  1. ^ "4 June 2014 Last updated at 18:05 Halfords takes over Boardman Bikes for undisclosed sum". BBC News. Retrieved 20 June 2014.
  2. ^ "Olympic road race glory for Cooke". 10 August 2008 – via news.bbc.co.uk.
  3. ^ "Olympic Triathlon: Alistair Brownlee wins Britain's 19th gold". Archived from the original on 9 August 2012. Retrieved 11 February 2018.
  4. ^ "Brownlee Crowned Dextro Energy Triathlon â€" ITU World Champion at Grand Final". www.triathlon.og. 13 September 2009.
  5. ^ "One Pro Cycling to ride Boardman Bikes in 2017". cyclingnews.com. 6 January 2017. Retrieved 8 January 2017.
  6. ^ "Hells 500 Everesting - Benny JJ". Veloviewer. Retrieved 15 June 2017.[permanent dead link]
  7. ^ Slot, Owen (9 May 2008). "Chris Boardman's secret squirrels burrowing for gold". Times Online. Archived from the original on 9 July 2008. Retrieved 13 December 2012.
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