Ceros

This article may be very hard to understand. In particular, the first sentence does not give a clear explanation of what the company does. Please help clarify it. (October 2022)

Ceros is a cloud-based platform encompassing a collaborative, real-time digital canvas, upon which designers create animated, interactive content without the need for developers.

The published content works across desktop and mobile devices and can be integrated with e-commerce systems using the Ceros e-commerce SDK. Ceros' platform analytics mechanism works in real-time and reports engagement metrics.

Founded by Brian Alvey in 2007 as Crowd Fusion, the company acquired London-based Ceros in 2012 and assumed the acquired company's name.^[1] CEO of the acquired company, Simon Berg, became the CEO of the newly combined entity. Crowd Fusion initially raised $3 million from Velocity Interactive Group (now Fuse Capital), Greycroft Partners and Marc Andreessen.^[2] Having won customers such as ShopBazaar, Mini, Stella McCartney, Frette, Moncler, Urban Outfitters, Tourneau, Peugeot, Habitat, Monsoon and Virgin Atlantic in its first year, the company attracted a further $6.2 million investment^[3] from Greycroft, Sigma Prime and Starvest Partners in March 2014. In 2020, Ceros raised $100 million led by Sumeru Equity Partners along with its existing investors.^[4]

• Ceros