Free (Florence and the Machine song)

"Free"
Single by Florence and the Machine
from the album Dance Fever
Released20 April 2022 (2022-04-20)
Genre
Length3:54
LabelPolydor
Songwriter(s)
Producer(s)
  • Florence Welch
  • Jack Antonoff
Florence and the Machine singles chronology
"My Love"
(2022) 		"Free"
(2022) 		"Mermaids"
(2023)
Music video
"Free" on YouTube

"Free" is a song by English indie rock band Florence and the Machine. It was released on 20 April 2022 as the fourth single from the band's fifth studio album, Dance Fever (2022) through the record label Polydor Records. "Free" was written and produced by Florence Welch and Jack Antonoff. "Free" is an urgent pop song that lyrically discusses the singer's problems with anxiety and traumas. She has said it was the last song she wrote before the first lockdown of the COVID-19 pandemic.

A music video for the song directed by American director Autumn de Wilde was filmed in Kyiv, Ukraine in November 2021 and was released on 20 April 2022. It stars British actor Bill Nighy who portrays the singer's anxiety and features the two next to each other portraying the emotions the song discusses. It received positive comments from critics who lauded the storyline.

Background and release

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During an interview with Apple Music, Welch described the process of conception of the song: "Ironically, 'Free' was actually the last song I wrote before the first lockdown[...] It's a song about my anxiety and how I process it and this feeling that it's just something that's been with me my whole life, and even as my life stabilizes ... when I'm playing or I'm making music or I'm in the flow of creativity [the anxiety] goes away, so it's kind of this push-and-pull throughout the song of the anxiety, and then taking it out of the way and dancing and feeling free."[2] The song premiered on BBC Radio 1's Future Sounds on 21 April 2022.[3]

The single was released through the band's record label Polydor Records digitally on 20 April 2022.[4] A remix made by American DJ The Blessed Madonna was also made available for sale.[5]

Composition

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"Free" is a pop song which contains an "urgent" sound that is primarily driven by synths-and-guitar. Music critic Neil Z. Yeung of AllMusic musically described its sound as "Antonoff's band Bleachers taking on an early-aughts Bloc Party or Strokes number".[6] Lyrically, the song describes a protagonist who is feeling "overwhelmed" by the outside world and describes Welch's experience of finding freedom in her music.[7] It was musically compared to the band's earlier singles "Dog Days Are Over" (2008) and "Shake it Out" (2011).[8]

Reception

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Critical reception

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Upon its release, the song was lauded for its "anthemic" character and "exhilarating" feeling by Emma Sanchez from Variance magazine.[2]

Commercial performance

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On the UK Singles Chart, "Free" debuted and peaked at number 66 for the week ending 29 April 2022.[9] "Free" peaked at number 66 on the Irish Singles Chart in June 2023.[10]

Music video

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The music video filmed for the song was directed by American director Autumn de Wilde and was released on 20 April 2022 on the band's official YouTube channel. It was filmed on 18 November 2021 in Kyiv, the capital of Ukraine. The choreography for the clip was invented by Ryan Heffington,[7] who also dances in the video.

Katerina Konovalova was responsible for the Ukrainian folk art that can be seen in the clip and Volodymyr Radlinskiy served as its production designer. As the release coincided with the 2022 Russian invasion of Ukraine, Welch dedicated the music video for "Free" to Ukrainian people.[11]

Synopsis

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The video opens with Florence Welch starring as herself and British actor Bill Nighy starring as "her anxiety".[12] In the first part, Welch is seen donning a red dress.[13] In the first half of the video, the two are seen sitting next to each other in a banquet hall surrounded by white walls and large windows.[13] As the song progresses, the duo is seen in various scenes and settings; they are standing next to each other, with Nighy scrolling and speaking on her phone, drinking a cup of coffee, driving a car, activities meant to portray the singer "grappling with her mental health".[12] During one scene, she can also be seen being carried into a room at the hospital by two male nurses portrayed by Ryan Heffington and Alexander Antofiy.

In the video's second half, Welch can be seen outdoors against a "sun-streaked winter landscape" which is then shifted to Welch singing against a white and gray backdrop, with Nighy in the background.[13] Interspersed throughout the clip are instances of Welch dancing and jumping around. In the last few scenes, Welsh can be seen crawling on the table, standing against a landscape and posing as the wind blows in the background. It ends off with a note that says "spirit, creativity and perseverance of our brave Ukrainian friends".

Reception

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Hilary Remley of Collider observed that De Wilde's work "expresses the emotions that the music itself stirs, without the explicit need of exact recreation".[13] Interpreting the story line, she viewed it as an "exploration of anxiety and overwhelming emotions coming to the question of how we bear it all".[13] Emma Sanchez of Variance magazine called it "a beautiful, whirlwind visual for an equally spectacular, exhilarating song about coming out on the other side of a struggle".[2] Conseuqence interpreted the activities that Nighy performs in the video as similar to how other people also deal with their feelings of anxiety and viewed Welch's dancing as her "means of melting away anxiety".[7] Kate Brayden of Hot Press praised the "humorous visuals, with gorgeous landscape shots".[8] Kasper Hermans writing for the Dutch Nieuweplaat magazine felt the clip was fitting for the "free, lightly euphoric feeling" that the song conveys.[14] As of July 2022, the clip has been watched more than 5.8 million views on YouTube.

Live performances

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The song was performed live by the band during a warm-up concert at a warm-up show in New York City.[15] On 20 May 2022, the band appeared on BBC One's The One Show where they performed "Free".[16] The same month, they also performed a televised appearance of the song at Audacy Live.[17] On 3 June 2022, the band appeared at Sirius XM where they performed the song along with "My Love".[18] On 18 June 2022, the song was performed on Later with Jools Holland.[19]

Track listings

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  1. "Free" – 3:54
  • Digital download/streaming (remix)[5]
  1. "Free" (The Blessed Madonna Remix) – 4:24

Charts

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Chart performance for "Free"
Chart (2022–2023) Peak
position
Canada Rock (Billboard)[20] 16
Ireland (IRMA)[10] 66
UK Singles Sales (Official Charts Company)[9] 66
US Hot Rock & Alternative Songs (Billboard)[21] 27

Certifications

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Region Certification Certified units/sales
Brazil (Pro-Música Brasil)[22] Gold 20,000‡

‡ Sales+streaming figures based on certification alone.

References

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  1. ^ Kaplan, Ilana (22 March 2024). "Kelly Clarkson's 20 Best Kellyoke Covers". Rolling Stone. Retrieved 23 April 2024.
  2. ^ a b c Sanchez, Emma (22 April 2022). "Florence + the Machine's 'Free' is a spectacular, exhilarating anthem for survivors of life's many traumas". Variance. Retrieved 29 July 2022.
  3. ^ "Florence + The Machine Premieres New Song "Free" on BBC Radio 1". PM Studio. 21 April 2022. Retrieved 30 July 2022.
  4. ^ a b ""Free"". Spotify. Retrieved 31 July 2022.
  5. ^ a b "Free (The Blessed Madonna Remix) by Florence + The Machine & The Blessed Madonna on Amazon Music". Amazon.co.uk. Retrieved 31 July 2022.
  6. ^ Yeung, Neil Z. (13 May 2022). "Dance Fever – Florence + the Machine". AllMusic. Archived from the original on 18 May 2022. Retrieved 29 July 2022.
  7. ^ a b c Fu, Eddie (20 April 2022). "Bill Nighy Stars as Anxiety in Florence + the Machine's New Video for "Free": Watch". Consequence. Retrieved 29 July 2022.
  8. ^ a b Brayden, Kate (21 April 2022). "Florence + the Machine unveil video for 'Free' starring Bill Nighy as "anxiety"". Hot Press. Retrieved 29 July 2022.
  9. ^ a b "Official Singles Sales Chart Top 100: 29 April 2022 - 05 May 2022". Official Charts Company. Retrieved 31 July 2022.
  10. ^ a b "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved 1 July 2023.
  11. ^ "Florence + the Machine dedicates new music video filmed in Kyiv to Ukrainians". Fox 5 News. 22 April 2022. Retrieved 29 July 2022.
  12. ^ a b Zemler, Emily (21 April 2022). "Bill Nighy Plays Florence Welch's Anxiety in Florence and the Machine's 'Free' Video". Rolling Stone. Retrieved 29 July 2022.
  13. ^ a b c d e Remley, Hilary (21 April 2022). "Florence + The Machine's Latest Music Video is Directed by Autumn de Wilde With Bill Nighy as "Her Anxiety"". Collider. Retrieved 29 July 2022.
  14. ^ Hermans, Kasper (21 April 2022). "Indie - Florence + the Machine - Free". Nieuweplaat. Retrieved 31 July 2022.
  15. ^ Spanos, Brittany (7 May 2022). "Florence and the Machine Reigns King at 'Dance Fever' Warm-Up Show in NYC". Rolling Stone. Retrieved 30 July 2022.
  16. ^ Florence + The Machine - Free (Live on The One Show). BBC Music. 20 May 2022. Retrieved 30 July 2022.
  17. ^ Florence + The Machine - Free at Audacy Live. YouTube. 14 May 2022. Retrieved 30 July 2022.
  18. ^ "Watch Florence + the Machine cover John Lennon's 1971 song 'Jealous Guy'". Sirius XM. 3 June 2022. Retrieved 30 July 2022.
  19. ^ "Florence + The Machine - Free (Later with Jools Holland)". BBC Two. 18 June 2022. Retrieved 30 July 2022.
  20. ^ "Florence & the Machine Chart History (Canada Rock)". Billboard. Retrieved 22 March 2023.
  21. ^ "Florence the Machine Chart History (Hot Rock & Alternative Songs)". Billboard. Retrieved 31 July 2022.
  22. ^ "Brazilian single certifications – Florence + The Machine – Free" (in Portuguese). Pro-Música Brasil. Retrieved 19 August 2024.
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