Go Hotels

Go Hotels
Product typeHotel chain
OwnerRobinsons Land Corporation
CountryPhilippines
Introduced2010
MarketsPhilippines
Tagline"A Place for Every Juan"
Websitewww.gohotels.ph

Go Hotels is a Philippine chain of budget hotels owned and operated by Robinsons Land Corporation, a subsidiary of JG Summit Holdings conglomerate of Filipino-Chinese entrepreneur John Gokongwei Jr. As of January 2021, the company has 17 hotels, all located in the Philippines.

History

[edit]
The first Go Hotel along EDSA in Mandaluyong, Metro Manila.

Robinsons Land Corporation, the real estate arm of Filipino-Chinese businessman John Gokongwei Jr.'s JG Summit Holdings, first entered the hospitality business in 2004 with the establishment of Robinsons Hotels and Resorts, which manages several luxury hotel brands such as the Crowne Plaza Galleria, Holiday Inn Galleria, Dusit Thani Mactan Cebu, and The Westin Sonata Place Ortigas. A second hotel brand, Summit Hotels and Resorts, was established in 2009 with the opening of Summit Ridge Tagaytay in Tagaytay, Cavite, which caters to the middle income market. The following year, RLC established the Go Hotels brand to take advantage of the growing budget hotel market and offered a "no frills" hotel experience to clients. Most Go Hotels branches are located beside or near a branch of Robinsons Malls, which is the retail arm of JG Summit Holdings. It also offers rooms bundled with flights being offered by airline company Cebu Pacific, another subsidiary of JG Summit Holdings.[1][2][3]

The first Go Hotel opened on May 19, 2010, along EDSA in Mandaluyong, Metro Manila with 223 rooms and located beside Forum Robinsons, one of Robinsons Malls shopping malls.[3][4] This was followed two years later with the opening of four Go Hotel branches in Puerto Princesa, Dumaguete, Tacloban and Bacolod.[5] In 2013, the company opened two Go Hotels: the 118-room Go Hotels Otis in Paco, Manila and the 167-room Go Hotels Iloilo in Iloilo City.[6][7][8] That same year, RLC started offering franchises to potential investors to speed up the expansion of the brand, with the joint venture of Roxaco Land and Singapore-based Vanguard Hotels Pte. Ltd. as the first franchisee.[9][10]

In 2014, RLC open additional two Go Hotels branches: the 198-room Go Hotels Ortigas in Ortigas Center, Pasig, Metro Manila and the 104-room Go Hotels in Butuan, Agusan del Norte.[11][12][13] A further three Go Hotels were launched in 2016: the 183-room Go Hotels Lanang in Davao City (a joint venture with Udenna Development Corporation), the 167-room Go Hotels North EDSA in Quezon City, and the 199-room Go Hotels Manila Airport near Ninoy Aquino International Airport in Parañaque.[14][15][16][17] The company opened another three Go Hotels in 2017: Go Hotels Cubao and Go Hotels Timog Avenue in Quezon City; and Go Hotels Ermita in Manila.[18][19] In December 2018, Go Hotels opened its third branch in Mindanao, the 100-room Go Hotels Iligan in Iligan, Lanao del Norte.[20][21]

In 2020, Go Hotels, along with its sister hotel brand, Summit Hotels and Resorts, announced that it will convert some of its rooms in selected hotel branches into rental office space due to the low demand for accommodations and travel brought about by the COVID-19 pandemic in the Philippines.[22][23][24]

Loyalty program

[edit]

In June 2016, Go Hotels, along with Summit Hotels and Resorts, launched a loyalty program wherein Robinsons Rewards cardholders can earn points for every PH₱400 spent on accommodations and add-on purchases, such as food and beverage, spa and other services availed at the hotel.[25]

Upcoming hotels

[edit]

Go Hotels is planning to open additional hotels in Naga, Camarines Sur and Tuguegarao, Cagayan.[26]

See also

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References

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  1. ^ "About Us". www.summithotels.ph. Retrieved January 31, 2021.
  2. ^ Reyes, Lai (September 19, 2019). "How Arthur Gindap takes Robinsons Hotels & Resorts to the Summit of success". The Philippine Star. Retrieved January 31, 2021.
  3. ^ a b "Go Hotels Celebrates a Decade of Quality & Excellent Value". www.jgsummit.com.ph. November 6, 2020. Retrieved January 31, 2021.
  4. ^ Dumlao-Abadilla, Doris (May 13, 2010). "Robinsons Land opens budget hotel". Philippine Daily Inquirer (via PressReader). Retrieved January 31, 2021.
  5. ^ "Robinsons Land to open 4 budget hotels". ABS-CBN News. January 25, 2012. Retrieved January 31, 2021.
  6. ^ Camus, Miguel (June 9, 2013). "RLC steps up Go Hotel expansion, opens 6th in Paco". Philippine Daily Inquirer. Retrieved January 31, 2021.
  7. ^ Morales, Neil Jerome (January 10, 2014). "2nd largest nationwide: Go Hotels opens Iloilo branch". The Philippine Star. Retrieved January 31, 2021.
  8. ^ Dumlao, Doris C. (January 10, 2014). "RLC opens 167-room budget hotel in Iloilo". Philippine Daily Inquirer. Retrieved January 31, 2021.
  9. ^ "Go Hotels offered to franchisees". BusinessWorld. December 4, 2013. Archived from the original on September 23, 2015. Retrieved January 31, 2021.
  10. ^ "RLC eyes more franchising deals for Go Hotels". Tan, Frankum and Associates. March 22, 2017. Retrieved January 31, 2021.
  11. ^ "Gokongwei-led Go Hotels to open 3 new branches". ABS-CBN News. October 17, 2013. Retrieved January 31, 2021.
  12. ^ Morales, Neil Jerome (July 31, 2014). "Go Hotels opens in Ortigas Center". ABS-CBN News. Retrieved January 31, 2021.
  13. ^ Camus, Miguel (November 25, 2014). "Robinsons Land expands its network of Go Hotels". Philippine Daily Inquirer. Retrieved January 31, 2021.
  14. ^ "Go Hotels opens in Davao City". www.ilovedavao.com. Retrieved January 31, 2021.
  15. ^ Perez, Ace June Rell (July 31, 2016). "Budget hotel for Davao City guests". SunStar. Retrieved January 31, 2021.
  16. ^ True, Cheryl Luis. "Go Hotels Manila Airport Road now open". astig.ph. Retrieved January 31, 2021.
  17. ^ "LOOK: Go Hotels North EDSA is now open to the pvblic for a much-needed staycation". We The Pvblic. March 21, 2017. Retrieved January 31, 2021.
  18. ^ Francia, Arra (December 14, 2017). "RLC says 3 Go Hotels to open within next 3 years". BusinessWorld. Retrieved January 31, 2021.
  19. ^ "Go Hotels Opens Its Newest Branch in Ermita". www.executivechronicles.com. August 18, 2017. Retrieved January 31, 2021.
  20. ^ Sinsuat Ambolodto, Fauziah Fatima (March 14, 2018). "GoHotels to open more places for 'Every Juan'". Edge Davao. Retrieved January 31, 2021.
  21. ^ "Up and About: Go Hotels Iligan opens". Edge Davao. January 15, 2019. Retrieved January 31, 2021.
  22. ^ "Go, Summit hotels convert some guest rooms into long-stay, office spaces". ABS-CBN News. July 8, 2020. Retrieved January 31, 2021.
  23. ^ Chua, Zsarlene (July 7, 2020). "Hotel chain to convert some rooms into office space". BusinessWorld. Retrieved January 31, 2021.
  24. ^ Concepcion, Pocholo (August 9, 2020). "Robinsons Hotels offer rooms, office space for rent". Philippine Daily Inquirer. Retrieved January 31, 2021.
  25. ^ "Summit, Go Hotels launch Loyalty Program". Philippine Daily Inquirer. June 11, 2016. Retrieved January 31, 2021.
  26. ^ "Go Hotels announces expansion, development". SunStar. August 28, 2019. Retrieved January 31, 2021.
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