Houzz

Houzz
Type of businessPrivate
HeadquartersPalo Alto, California, U.S.
Area servedWorldwide
Founder(s)Adi Tatarko
Alon Cohen
IndustryRemodeling
Interior design
Employees1,700+
URLwww.houzz.com
Users65 million (November 2021)[1]
LaunchedFebruary 2009; 15 years ago (2009-02)

Houzz is an American website, online community and software for architecture; interior design and decorating; landscape design and home improvement. It was founded in 2009 and is based in Palo Alto, California.

History

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Houzz was founded as an online platform in February 2009 by Adi Tatarko and her husband Alon Cohen, in response to the challenges they faced with their own home remodeling project.[2] They found it difficult to communicate their vision for their home, and to find the right professionals for their project.[3] Cohen coded the initial website himself, and they asked a few Bay Area architects to upload their portfolios, to give home renovators ideas for their projects.[4] The site spread by word-of-mouth and they began to receive emails from homeowners and home professionals outside the Bay Area asking them to open more categories on Houzz and expand to other areas.[2][4] Houzz became a company in the fall of 2010.[4]

In November 2010, Houzz released an app for the iPad.[5] The Android version of the app was released in December 2012.[6] In July 2013, Houzz introduced the Real Cost Finder, an interactive tool that helps users plan home renovations and total costs. The tool is based on data collected from the Houzz community.[7]

In January 2014, Houzz announced that it had opened offices and hired local managers in the UK, Germany and Australia to accelerate its global expansion; 35% of the company's site traffic already came from outside the U.S.[8] In February, Houzz launched Site Designer, a free website building and publishing tool for home professionals.[9] In December, Houzz announced its expansion to the rest of Europe and into Asia, starting with Japan.[10] It was reported that the Houzz database contained millions of images of home interiors and exteriors.[11][12]

In May 2015, Houzz introduced HouzzTV, showing homeowners' projects using design professionals.[13][14] In August, Houzz made its first acquisition, acquiring gardening and home advice site GardenWeb from NBCUniversal.[15] In October, Houzz settled a privacy violation lawsuit for not providing the standard recorded notification that customers' and professionals' calls were being recorded for quality and training purposes.[16]

In January 2016, Houzz introduced Sketch for Android.[17] In February, Houzz introduced View in My Room within its app for iOS and Android that lets users virtually place products from the Houzz Marketplace in their homes before buying.[18] In March, Houzz announced that it had opened its Commerce API to third party partners, to make it easier for merchants to sell and manage their inventory on Houzz.[19] In May, Houzz won "Best App" at Google's inaugural Play Awards.[20] In September, Houzz launched Visual Match, a tool that "uses deep learning technology to analyze more than 11 million home photos on Houzz. Furniture and decor that looks similar to the six million products on the Houzz Marketplace is then surfaced for users to browse (and hopefully buy)."[21]

In May 2017, Houzz introduced a tool for its iPhone and iPad app, View in My Room 3D, that allows people to preview over 300,000 products in 3D within the context of their own rooms.[22] In July, Sketch was made available as a web app.[23] With the launch of iOS 11 from Apple in September, Houzz introduced an upgraded version of its 3D AR tool within its app for iPhone and iPad, with 500,000 products available to view.[24]

In February 2018, Houzz acquired IvyMark, a company that developed business management software and a community platform for interior designers and home design firms.[25] In March, the Houzz App for Android devices was updated with ARCore support, enabling users to "place virtual representations of furniture and other home decor items anywhere in their home to see how they would look."[26]

As of June 2019, the company had reportedly 40 million users.[27]

In April 2020, the company launched Houzz Pro software to help home professionals run their businesses.[28] As of May, Houzz had over 20 million photos of design ideas on its platform.[29]

By March 2021, the company reportedly had 2.7 million professionals in its professional services database.[30]

Products and services

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Houzz offers a home design photo database with millions of images of home interiors and exteriors.[11] Homeowners browse photos by room, style and location, and bookmark photos in personal collections the site calls ideabooks.[12] Users can click on an image to learn more about the designer, ask a question, and learn about products tagged in the photos.[31]

Houzz also has a directory of home improvement professionals who use the site to reach homeowners. The platform can be used for consumers to search through professionals for hire, view their previous projects, and ultimately hire them.[32][33]

The company also develops Houzz Pro software, designed to help designers manage their projects, manage new business and handle their projects' financial details.[28]

HouzzTV

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The company's HouzzTV video series shows homeowners' projects being implemented with the help of design professionals.[14] Notable homeowners featured include Kristen Bell, Mila Kunis, and Taraji P. Henson.[34]

Reception

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Bloomberg Businessweek called Houzz "An online antidote to the housing bust."[33] Architectural Digest wrote about how the app would encourage imagination.[35] TechCrunch wrote that the idea behind the company was well-executed.[36] The Mercury News wrote about the breadth of ideas for customers and their architects to collaborate with.[37] In 2012, The New York Times noted that the app was one of the few nongame apps on iOS that had a 5 star rating.[38]

References

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  1. ^ "'Houzz's top 10 design trends for 2022'". DesignersToday. November 29, 2021. Retrieved November 29, 2021.
  2. ^ a b Kurutz, Stevens (March 21, 2012). "Houzz Proud". New York Times. Retrieved December 28, 2012.
  3. ^ Ryall, Jenni (August 28, 2014). "Houzz Launches In Australia, Home Renovators Get Excited". Mashable.
  4. ^ a b c Ang, Sarah (December 11, 2013). "Houzz Helps You Make Your House a Home". Mashable.
  5. ^ Wauters, Robin (November 11, 2010). "Heads Up, Home Design Freaks: Houzz Launches New iPad App, Raises $2M". TechCrunch. Retrieved December 28, 2012.
  6. ^ Carney, Michael (August 27, 2013). "The numbers say Houzz has lit a fire under the home remodeling market". PandoDaily. Archived from the original on November 14, 2013. Retrieved November 15, 2021.
  7. ^ Ecker, Shana (July 8, 2013). "Houzz's Real Cost Finder Helps You Figure Out How Much That Renovation Will Set You Back". Huffington Post.
  8. ^ Carney, Michael (January 15, 2014). "Houzz and international expansion go together like peas and carrots". PandoDaily.
  9. ^ Lardinois, Frederic (February 5, 2014). "Houzz Launches Site Designer, Offers Free Websites For Home Professionals". TechCrunch.
  10. ^ Carney, Michael (December 19, 2014). "With rabid overseas demand, home design favorite Houzz looks to triple its international reach in 2015". PandoDaily.
  11. ^ a b "With rabid overseas demand, home design favorite Houzz looks to triple its international reach in 2015". Pando. December 19, 2014. Retrieved November 15, 2021.
  12. ^ a b Carney, Michael (August 27, 2013). "The numbers say Houzz has lit a fire under the home remodeling market". PandoDaily.
  13. ^ "Houzz: Disrupting and empowering". CNBC. May 14, 2015. Retrieved November 15, 2021.
  14. ^ a b "Houzz presents its first Indian video series highlighting how people turn their dream homes into reality". Business Insider. January 29, 2020. Retrieved November 15, 2021.
  15. ^ Rao, Leena (August 25, 2015). "Home design company Houzz makes its first acquisition". Fortune.
  16. ^ Dremann, Sue (October 7, 2015). "Houzz Inc. settles privacy-violation case". paloaltoonline.com. Retrieved 5 June 2019.
  17. ^ Fuller, Daniel (January 13, 2016). "Houzz Interior Decorating App Gets Sketch Feature". AndroidHeadlines.
  18. ^ Korducki, Kelli. "You Can Now *Virtually* Try Out Furniture Before You Buy". BRIT+CO.
  19. ^ Lardinois, Frederic (March 22, 2016). "Houzz opens its Commerce API to third-party vendors". TechCrunch.
  20. ^ D'Onfro, Jillian D'Onfro Senior Reporter Jillian D'Onfro (May 20, 2016). "The best Android apps in the world, according to Google". Business Insider.
  21. ^ Chang, Lulu (September 14, 2016). "Find furniture that suits your style with Houzz's new visual match tool". Digital Trends.
  22. ^ Stein, Megan (May 4, 2017). "Never Fear Furniture Shopping Again: This 3D Tool Shows You How Things Will Looks in Your House". People.com.
  23. ^ "Houzz's moodboard/floor plan app expands". Business of Home. July 6, 2017. Retrieved November 15, 2021.
  24. ^ Lunden, Ingrid (September 19, 2017). "A new ARKit app from Houzz brings 500,000 objects to moveable life". TechCrunch.
  25. ^ "Houzz acquires IvyMark to expand into services for designers". TechCrunch. February 6, 2018. Retrieved November 15, 2021.
  26. ^ Diaz, Justin (March 21, 2018). "Houzz App Updated With ARCore Support". AndroidHeadlines.
  27. ^ "'Before we knew it this little website had 350,000 users'". BBC. June 3, 2019. Retrieved November 15, 2021.
  28. ^ a b "Houzz Debuts New Software Service". Architectural Digest. April 10, 2020. Retrieved October 26, 2021.
  29. ^ Xie, Jenny (20 May 2020). "18 renovation apps to know for your next project". Curbed.
  30. ^ "How Houzz is benefiting from the housing boom". Yahoo. March 18, 2021. Retrieved November 15, 2021.
  31. ^ Hickey, Shane (December 28, 2014). "Houzz: the website that speaks the language of home improvement". The Guardian.
  32. ^ KATHERINE BOEHRET (4 April 2012). "Professional Decorating Ideas in the Houzz". The Digital Solution. Wall Street Journal. Retrieved 20 April 2012.
  33. ^ a b NICK LEIBER (14 March 2012). "An Online Antidote to the Housing Bust". Profiles. Bloomberg Businessweek. Archived from the original on March 15, 2012. Retrieved 20 April 2012.
  34. ^ https://www.youtube.com/@HouzzTV/videos
  35. ^ "Design Apps on Tap". Architectural Digest. Condé Nast Digital. Archived from the original on 30 March 2012. Retrieved 30 January 2012.
  36. ^ Rob Wauters (11 November 2010). "Heads Up, Home Design Freaks: Houzz Launches New iPad App, Raises $2M". CrunchBase. AOL Inc. Retrieved 30 January 2012.
  37. ^ Richard Taylor Zillow (28 April 2011). "How to talk to an architect". San Jose Mercury News. Retrieved 30 January 2012.
  38. ^ Tedeschi, Bob (January 18, 2012). "Before Tearing Out a Wall, Check Your Phone". New York Times. Retrieved December 28, 2012.
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