WPJS

WPJS
Conway, South Carolina;
Broadcast area	Myrtle Beach/Grand Strand
Frequency	1330 kHz
Programming
Language(s)	English
Format	Urban Gospel
Ownership
Owner	WPJS Broadcasting, Inc.
History
First air date	1945
Former call signs	WLAT (1945-July 7, 1988); WLIT (July 7, 1988-January 8, 1990); WBIG (January 8, 1990-May 31, 1991)
Former frequencies	1490 kHz (1945–1956)
Technical information
Facility ID	4436
Class	D
Power	3,200 watts daytime; 23 watts nighttime
Transmitter coordinates	33°51′13.6″N 79°1′12.9″W / 33.853778°N 79.020250°W

WPJS (1330 AM) is an Urban Gospel formatted radio station licensed to serve Conway, South Carolina, which targets a primarily African-American audience and also airs community-oriented programming.

History

WLAT was the first radio station^{[citation needed]} in Horry County, South Carolina, first licensed on September 24, 1945.^[3] At first, WLAT transmitted on 1490 kHz with a 250-watt signal. In 1956, WLAT moved from 1490 to 1330 kHz, along with a daytime power increase to 1,000 watts, but giving up night authorization. The station applied for another power increase in 1958 to 5,000 watts, and would seek 500 watts at night in 1961.^[4] A sister FM station was added circa 1964.^[5] Formats for the AM station over the years included beautiful music^{[citation needed]} and, as of 1985, country music.^[6]

In 1988, the new owners of WLAT, which by this time was separate from the FM, changed the format to urban contemporary and called it "Hot 1330". The owners had changed the callsign of a station in Charlotte, North Carolina, from WLIT, and just in case they wanted to use the letters again, they gave the letters to WLAT. Later, the same thing was done when the station's owners changed the callsign WBIG on a Greensboro, North Carolina station. The station took the callsign WPJS on May 31, 1991.

The current format was chosen in the early 1990s. The old studios on U. S. 501 stood empty until being demolished, and the WLAT call letters still stood next to the road.