XSET
| Full name | XSET Gaming |
|---|---|
| Games | |
| Founded | July 16, 2020 |
| Location | Boston, Massachusetts, U.S. |
| CEO | Greg Selkoe |
| Partners |
|
| Website | Official website |
XSET is an American professional gaming and lifestyle media brand based in Boston, Massachusetts. It was founded in 2020 by Greg Selkoe, Marco Mereu,[1] Clinton Sparks, and Wil Eddins.[2]
History[edit]
XSET was launched on July 16, 2020,[3] by a group of former executives from FaZe Clan.[4] Selkoe previously founded Karmaloop.[5]
XSET has professional teams competing in various esports titles such as Fortnite, Rocket League, Call of Duty: Warzone, Call of Duty: Mobile, PUBG Mobile, Madden NFL, Apex Legends, Tom Clancy's Rainbow Six Siege, Halo Infinite, and iRacing.
In October 2020, Ozuna and Swae Lee joined XSET as investors.[6] In February 2021, hip-hop record label Quality Control invested in XSET during a $10 million funding round.[7]
On October 10, 2023, Cody "Clix" Conrod joined XSET as a co-owner and ambassador in a multi-year partnership deal.[8] Clix released a limited-edition merchandise collection with XSET and in-game activations and content while supporting up-and-coming Fortnite players.[9]
Brand and Culture[edit]
In addition to its competitive esports teams, XSET has a roster of content creators and brand ambassadors. Notable names include Swae Lee,[10] Ozuna,[11] Lil Wayne,[12] Tee Grizzley,[13] Brycent,[14] Ezekiel Elliott,[15] Kris London, and CashNasty.[16]
In 2022, XSET unveiled the first-ever gaming cabanas in partnership with Drai's Beachclub in Las Vegas.[17]
Acquisitions and Expansions[edit]
In April 2023, XSET acquired Queens Gaming Collective.[18]
In July 2023, XSET signed Kris London and CashNasty to create exclusive collaborations, content, and merchandise drops.[19] That same year, XSET signed the robot Sophia, the first humanoid signed by a gaming organization.[20]
Merchandise and Collaborations[edit]
Notable collaborations include:
- Apparel drops with Ganga, featuring his signature "nomad" and Salvador Dalí-inspired designs.[21]
- Merchandise capsules with Kris London and CashNasty.[22]
- A partnership and limited-edition merchandise collection with Cody 'Clix' Conrod.[23]
Content and Activations[edit]
XSET has a presence in various cultural spaces, including:
- A gaming residency at Drai's Beachclub and Nightclub.[24]
- An activation at Ozuna Fest in Cancun in December 2021.[25]
- Participation in the Breakaway Music Festival 2023.[26]
- A takeover of Boston's Fenway Park for an "XSET Day."[27]
In 2022, XSET also launched the Black Xcellence program.[28]
Offices[edit]
The company has offices in Boston and Los Angeles.[29]
References[edit]
- ^ https://esportsinsider.com/2022/12/xset-co-founder-marco-mereu-launches-new-esports-organisation-m80
- ^ https://www.efweek.com/team/wil-eddins
- ^ https://www.prnewswire.com/news-releases/xset-is-born-301094873.html
- ^ https://www.nytimes.com/2020/07/16/style/xset-gaming-lifestyle-company-faze-clan.html
- ^ https://www.karmaloop.com/
- ^ https://www.rollingstone.com/pro/news/swae-lee-invests-in-esports-group-xset-1082221/amp/
- ^ https://www.washingtonpost.com/video-games/2021/02/25/xset-quality-control-music-streaming/
- ^ https://esportsinsider.com/2023/10/xset-clix-fortnite-creator-owner
- ^ https://www.kron4.com/business/press-releases/cision/20231011NE35023/gaming-lifestyle-powerhouse-xset-signs-esports-phenom-and-creator-clix/
- ^ https://www.rollingstone.com/pro/news/swae-lee-invests-in-esports-group-xset-1082221/
- ^ https://remezcla.com/culture/ozuna-joins-gaming-org-xset-becomes-first-latino-owner-esports-team/
- ^ https://www.builtinboston.com/articles/xset-raises-15m-boston-hiring
- ^ https://www.vibe.com/news/tech/tee-grizzley-joins-gaming-brand-xset-1234656069/
- ^ https://www.complex.com/pop-culture/a/jose-martinez/brycent-joins-lil-wayne-ozuna-gaming-lifestyle-xset
- ^ https://bleacherreport.com/articles/10013633-cowboys-ezekiel-elliott-joins-esports-team-xset-as-creator-investor
- ^ https://esi.si.com/lifestyle/youtubers-kris-london-and-cashnasty-join-xset-with-exclusive-content-and-merch
- ^ https://esportsinsider.com/2023/07/xset-drais-partnership-renewal
- ^ https://venturebeat.com/games/xset-acquires-queens-gaming-collective-women-in-games-esports/
- ^ https://esportsinsider.com/2024/03/xset-kris-london-apparel-range
- ^ https://www.freethink.com/robots-ai/sophia-the-robot-xset?amp=1
- ^ https://www.complex.com/style/a/tracewilliamcowen/ganga-nomad-la-collection
- ^ https://www.prnewswire.com/news-releases/xset-welcomes-kris-london-and-cashnasty-as-new-talent-and-partners-bringing-co-created-merchandise-and-fresh-content-to-fans-301886506.html
- ^ https://esportsinsider.com/2023/10/xset-clix-fortnite-creator-owner
- ^ https://www.billboard.com/pro/xset-drais-nightclub-concerts-gaming-cabanas/
- ^ https://www.billboard.com/pro/ozuna-xset-gaming-company-partnership-nft-content/
- ^ https://esports.gg/news/gaming/xset-to-partner-with-breakaway-music-festival-bridging-the-gaming-and-music-industry/
- ^ https://gamingamericas.com/latest-news/2023/06/22/95936/xset-announces-collaboration-with-red-sox/
- ^ https://xset.com/blogs/news/xset-launches-black-xcellence-campaign/
- ^ https://www.bizjournals.com/boston/inno/stories/news/2023/05/31/karmaloop-greg-selkoe-gaming-xset.html