Originally titled "God's Menu", "Super Bowl" was written at the same time as "God's Menu"—both depict the cooking concept—and become one of the candidates for the lead single of Stray Kids' first studio album Go Live (2020), which they eventually chose "God's Menu".[1] Three years later, on April 28, 2023, The group's third Korean-language studio album 5-Star was announced via a trailer, set to be released on June 2.[2] The album's Solar System-styled track listing was posted two days later. Out of 12 songs, "Super Bowl" appears as the fourth track.[3] The title "Super Bowl" referred to the American football championship game of the same name.[1]
On June 26, 2023, the group announced their first Japanese-language extended play, set to be released on September 6.[4][A] The EP's title Social Path / Super Bowl (Japanese Ver.), and track listing were revealed on July 27, confirming the Japanese version of "Super Bowl" as the lead single, alongside "Social Path" featuring Japanese singer-songwriter Lisa.[5] The song was released on August 10.[6]
"Super Bowl" is a techno track,[7] written by 3Racha—an in-house production team of Stray Kids members Bang Chan, Changbin, and Han—and co-written lyrics by bandmate Felix and co-composed by Zack Djurich. The song compares Stray Kids' music to dishes of food,[1] including whispering in a manner similar to ASMR.[8]
An accompanying music video for the Japanese version of "Super Bowl" premiered on August 10, 2023, in conjunction with the single release. It was directed Jeong Nu-ri.[9] In the visual, Stray Kids portray waiters and American football players, along with their team mascot called "Skichu".[6] A part of the music video referred to Gordon Ramsay's meme "Idiot Sandwich".[10]
Stray Kids first performed "Super Bowl" at Lollapalooza music festival in Paris on July 21, 2023.[11] The Japanese version was included on the setlist of their 5-Star Dome Tour.[12]
^Social Path / Super Bowl (Japanese Ver.) has been marketed as the group's "Japan first EP", despite having two previous All In (2020), and Circus (2022), which were officially classified as "mini-album".
^Park, Se-yeon (21 July 2023). "'퍼포먼스 킹' 스트레이 키즈, K팝 최초 롤라팔루자 파리 헤드라이너 출격" ['Performance King' Stray Kids, First K-pop Headliner in Lollapalooza Paris]. Star Today (in Korean). Retrieved 10 August 2023.
^"Stray Kids、"応募総数250万件超" 初の4大ドームツアー開幕 未解禁のLiSAとのコラボ曲初披露" [Stray Kids, "Over 2.5 Million Applications" First 4 Major Dome Tour Kicks Off Unreleased Collaboration Song with LiSA for the First Time]. Oricon (in Japanese). 18 August 2023. Retrieved 18 August 2023.
