WVSC (FM)

WVSC
Port Royal, South Carolina;
Broadcast area	Savannah/Hilton Head
Frequency	103.1 MHz (HD Radio)
Branding	SC 103.1
Programming
Format	Adult hits
Subchannels	HD2: Pure Oldies 106.5 & 99.1 (Oldies)
Ownership
Owner	Saga Communications; (Saga South Communications, LLC);
Sister stations	WLHH, WOEZ
History
First air date	1985 (as WGCQ at 92.1)
Former call signs	WGCQ (1985–1987); WBHH (1987–1990); WOCW (1990–1997); WLWS (1997); WGZO (1997–2014)
Former frequencies	92.1 MHz (1985–1999)
Call sign meaning	W V South Carolina
Technical information
Facility ID	49910
Class	C3
ERP	11,000 watts
HAAT	114.9 meters (377 ft)
Translator(s)	HD2: 99.1 W256CB (Beaufort); HD2: 106.5 W293BZ (Hilton Head)
Links
Webcast	Listen Live; Listen Live (HD2)
Website	sc103radio.com; lowcountryoldies.com (HD2)

WVSC (103.1 MHz) is an adult hits formatted FM radio station known as "SC 103.1" targeted towards the South Carolina Lowcountry.

History

The station signed on in 1985 on 92.1 with a 3,000-watt signal broadcasting from St. Helena Island, about 10 miles east of Beaufort. Because it was so close to WSGA-FM on 92.3, the station was limited in its transmitter power. In 1999, the station swapped frequencies with WBHC-FM on 103.1 to get a better signal into Savannah. The station has difficulties reaching listeners in Savannah because of its inferior signal. In January 2006 the station was given permission by the Federal Communications Commission (FCC) to move its tower closer to Savannah.

On November 11, 2013, L & L Broadcasting sold WGZO to Apex Broadcasting; this marks Apex Broadcasting's first entry into the Savannah/Hilton Head market.[1] The sale, at a price of $450,000, was consummated on January 8, 2014.

On February 15, 2014, WGZO changed callsigns to WVSC. On February 21, 2014, WVSC changed formats to variety hits, branded as "SC 103".^[1]

In early 2017, Apex Broadcasting sold their radio stations in Charleston and Hilton Head, South Carolina to Saga Communications for $23 million. At that time, the HD2 channel and its translators 99.1 W256CB and 106.5 W293BZ played soft adult contemporary music,^[2] which later moved to WOEZ. The sale was consummated on September 1, 2017.

Programming

Previous formats and call signs include:

WGCQ: 1985–1987
WBHH: 1987–1990
WOCW: 1990–1997. Station was owned by local car dealer O.C. Welch and broadcast an oldies format.
WGZO: 1997–1999. Station simulcasted with Georgia station WGCO as oldies
1999 Frequency change to 103.1
WGZO: 1999–2002. Rhythmic Top 40 "The Real Z 103 dot 1"
WGZO: 2002–2004. 1980s hits "Star 103.1 – The '80s Channel"
WGZO 2004–2014. Classic hits "103.1 the Drive"
WVSC 2014–Present. Variety hits "SC 103"