Branding in Seongsu

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Branding in Seongsu
Promotional poster
Hangul
브랜딩 인 성수동
Hanja
브랜딩 인 聖水洞
Literal meaningBranding in Seongsu-dong
Revised RomanizationBeuraending in seongsudong
McCune–ReischauerPŭraending in sŏngsudong
GenreRomantic thriller[1]
Created byChoi Sun-mi
Developed byStudio X+U (planning)
Written by
  • Choi Sun-mi
  • Jeon Sun-young
Directed byJung Heon-soo
Starring
Music byJung Seung-hyun[2]
Country of originSouth Korea
Original languageKorean
No. of episodes24
Production
Executive producers
  • Ahn Ji-hoon (CP[2]
  • Choi Seung-eop[2]
  • Kang Bo-yoon[2]
Producers
  • Lee Deok-jae[2]
  • Lee Kyung-sun[2]
  • Lee Won-seok[2]
  • Choi Sun-mi[2]
  • Shin Jung-soo[2]
  • Jung Hee-seok[2]
  • Hong Seung-chul[2]
Cinematography
Editors
Running time30 minutes
Production companies
Original release
NetworkU+ Mobile TV
ReleaseFebruary 5 (2024-02-05) –
March 14, 2024 (2024-03-14)

Branding in Seongsu (Korean: 브랜딩 인 성수동) is a 2024 South Korean romantic thriller mid-form series created by Choi Sun-mi, co-written by Choi and Jeon Sun-young, directed by Jun Heon-soo, and starring Kim Ji-eun, Lomon, Yang Hye-ji, and Kim Ho-young. It was released on U+ Mobile TV from February 5, to March 14, 2024. It is also available for streaming on Lemino in Japan, and Viki and Viu in selected regions.

Synopsis[edit]

It is a relationship-reversal romantic thriller set in the branding mecca of Seongsu-dong that follows the soul-swapping story of Kang Na-eon (Kim Ji-eun), a tough marketing team leader, and So Eun-ho (Lomon), a flirtatious intern.[3]

Cast[edit]

Main[edit]

  • Kim Ji-eun as Kang Na-eon: the youngest marketing team leader who succeeds in every project she touches.[4]
  • Lomon as So Eun-ho: a veteran intern who is responsible for the cuteness of a marketing agency with his sad look and youthful appearance.[4]
  • Yang Hye-ji as Do Yu-mi: a cute and bubbly marketer but sometimes an idiot.[5]
  • Kim Ho-young as Cha Jeong-wu: the art director of Seongsu Agency and Na-eon's best friend of eight years.[6]

Supporting[edit]

  • Ahn Yeon-hong [ko] as Min Hee-jung: CEO of Seongsu Agency and Na-eon's mentor.[7]
  • Park Gi-deok as Han Yi-jae: an executive of Segye Group, the parent company of Seongsu Agency.[7]
  • Kim Byul as Nam Byeol: Seongsu Agency's marketing team 2 leader and keeps Na-eon in check.[7]
  • Jung Yi-rang [ko] as Ri Yeong-ae: a veteran marketer who has been with the agency since its foundation but became part of the underdog team after being hit by young marketers.[8]
  • Jeon Joon-ho as Joo Rex: a very popular guy with his world-warming appearance and style, and has a good personality, but in fact has a big twist.[9]
  • Chae Soo-ah as Park Jenny: an influencer who epitomizes the MZ generation and a member of the Seongsu Agency who entered the underdog team as a high school graduate.[10]
  • Yeon Ji-hyun as Seo Wool-soop: an intern at Seongsu Agency.[7]
  • Kim Young-jae as Seong Su-dong: an intern at Seongsu Agency. He is a talented person with a cool appearance and personality, who listens and sympathizes with Eun-ho.[11]
  • Ahn Jin-ah as Namgung Da-eun: Eun-ho's first love.[12]
  • Park Young-woon as Nam Yun-hyeok: a top star celebrity.[13]
  • Lee Kwang-hee as Hwang Jae-ha: a charming third generation chaebol who is cheeky but impossible to hate.[14]

Special appearance[edit]

  • Shin Hyun-soo as Kim Jin-seok: CEO of beauty brand XU who has a cool-headed personality that puts people's abilities unlike his gentle smile. (episode 1–4)[15]

Production[edit]

Produced and planned by LG Uplus' content production division Studio X+U with Studio Vplus and Higround [ko] as co-producers, created by Choi Sun-mi, directed by Jung Heon-soo, who worked on Twelve Nights (2018), and co-written by Choi and Jeon Sun-young.[16][17]

Kim Ji-eun and Lomon were confirmed as the main cast of the series.[18] Later, Yang Hye-ji and Kim Ho-young were added to the main list.[17]

The OST singing lineup of Branding in Seongsu — consists of Bang Ye-dam, Yoo Sung-eun, Mrch, Yoo Yeon-jung (WJSN), The Bain (Choi Bo-hoon), and Bora (Cherry Bullet) — was released through OST production company Vlending Co., Ltd. and Studio X+U social media accounts includes various styles of vocals and fresh and trendy artists, drawing expectations from music and drama fans even before the series air.[19]

Release[edit]

Studio X+U confirmed the release date which would be on February 5, 2024, and each episode was released every Monday to Thursday. In addition, it is available to stream on OTT platforms such as Viki in 190 countries, Lemino in Japan, and Viu in 16 countries.[20][21]

Original soundtrack[edit]

Part 1[edit]

Released on February 8, 2024
No.TitleLyricsMusicArtistLength
1."On My Hill"Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
U Sung-eun3:16
2."On My Hill" (Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 3:16
Total length:6:32

Part 2[edit]

Released on February 15, 2024
No.TitleLyricsMusicArtistLength
1."Lemon"Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
Yoo Yeon-jung (WJSN)3:52
2."Lemon" (Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 3:52
Total length:7:44

Part 3[edit]

February 22, 2024
No.TitleLyricsMusicArtistLength
1."My All" (나의 낮과 밤이 너라서)Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
Bang Ye-dam3:14
2."My All" (나의 낮과 밤이 너라서; Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 3:14
Total length:6:28

Part 4[edit]

February 29, 2024
No.TitleLyricsMusicArtistLength
1."Breaking Rocks"Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
The Vane2:54
2."Breaking Rocks" (Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 2:54
Total length:5:48

Part 5[edit]

March 7, 2024
No.TitleLyricsMusicArtistLength
1."Star" (함께 띄운 별)Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
Bora (Cherry Bullet)3:27
2."Star" (함께 띄운 별; Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 3:27
Total length:6:54

Part 6[edit]

March 14, 2024
No.TitleLyricsMusicArtistLength
1."Only for You" (너로부터야)Kim Ho-kyung
  • Jung Seung-hyun
  • Park Tae-hyun
Mrch3:38
2."Only for You" (너로부터야; Inst.) 
  • Jung Seung-hyun
  • Park Tae-hyun
 3:38
Total length:7:16

References[edit]

  1. ^ Lee, Mi-ji (January 9, 2024). 김지은X로몬X양혜지X김호영의 로맨스릴러..'브랜딩인성수동', 메인포스터 공개 [Kim Ji-eun X Lomon X Yang Hye-ji X Kim Ho-young's romantic thriller..'Branding in Seongsu-dong', main poster revealed] (in Korean). Herald Pop. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  2. ^ a b c d e f g h i j k l m n o Branding in Seongsu. Episode 1. February 5, 2024. U+ Mobile TV.
  3. ^ Kim, Do-gun (January 2, 2024). '브랜딩 인 성수동' 김지은X로몬, 박력키스 1분 전 ['Branding in Seongsu-dong' Kim Ji-eun X Lomon, powerful kiss 1 minute ago] (in Korean). Sports Kyunghyang. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  4. ^ a b Kim, Do-gon (July 18, 2023). '브랜딩 인 성수동', 김지은X로몬 캐스팅 확정[공식] ['Branding in Seongsu-dong' confirms casting of Kim Ji-eun X Lomon [Official]] (in Korean). Sports Kyunghyang. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  5. ^ Ahn, Eun-jae (December 7, 2023). '브랜딩 인 성수동' 김지은·로몬·양혜지·김호영, 대본 리딩 현장 공개 '훈훈' ['Branding in Seongsu-dong' Kim Ji-eun, Lomon, Yang Hye-ji, Kim Ho-young, script reading site revealed 'Hoonhoon'] (in Korean). News1. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  6. ^ Ahn, Byung-gil (August 31, 2023). 김호영 '브랜딩 인 성수동' 출연, 완벽남 뜬다 [Kim Ho-young 'Branding in Seongsu-dong' appears, perfect guy is coming] (in Korean). Sports Kyunghyang. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  7. ^ a b c d Lee, Seung-gil (January 25, 2024). 김지은·로몬, 극혐하던 선후배가 동거 돌입?! [브랜딩인성수동] [Kim Ji-eun and Lomon, seniors and juniors who were extremely disliked, start living together?! [Branding In Seongsu-dong]] (in Korean). My Daily. Archived from the original on March 18, 2024. Retrieved March 18, 2024 – via Naver.
  8. ^ Kim, Won-gyeom (August 2, 2023). 정이랑, 드라마 '브랜딩 인 성수동' 캐스팅...김지은-로몬과 호흡 [Jung Yi-rang casts in drama 'Branding in Seongsu-dong'...Working with Kim Ji-eun-Lomon] (in Korean). SPOTV News. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  9. ^ Kim, Gi-joo (August 4, 2024). 전준호, '브랜딩 인 성수동' 렉스 역으로 출연...파격 변신 기대 [Jeon Joon-ho appears as Lex in 'Branding in Seongsu-dong'...expectation for an unprecedented transformation]. News Culture. Archived from the original on February 15, 2024. Retrieved February 14, 2024.
  10. ^ Jung, Han-byeol (August 17, 2023). 채수아, '브랜드 인 성수동' 캐스팅...인플루언서 제니로 변신 [Chae Soo-ah, 'Brand in Seongsu-dong' casting...Transform into influencer Jenny] (in Korean). Hankook Ilbo. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  11. ^ Yoo, Soo-yeon (December 21, 2023). 김영재, '브랜딩 인 성수동' 합류...'차세대 라이징 스타' 예약 [Kim Young-jae joins 'Branding in Seongsu-dong'...Reserved as 'Next Generation Rising Star'] (in Korean). Osen. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  12. ^ Ryu, Ye-ji (March 5, 2024). 로몬, 초고속 승진…김지은과 PT서 경쟁('브랜딩 인 성수동') [Lomon, super-fast promotion...Competing with Kim Ji-eun in PT ('Branding in Seongsu-dong')] (in Korean). Ten Asia. Archived from the original on March 18, 2024. Retrieved March 18, 2024 – via Naver.
  13. ^ Jang, Woo-young (February 25, 2024). '브랜딩인성수동' 악마팀장 김지은 돌아왔다..덜렁이→카리스마 대전환 ['Branding in Seongsu-dong' Demon Team Leader Kim Ji-eun is back...Dull→Charismatic Transformation] (in Korean). Osen. Archived from the original on March 18, 2024. Retrieved March 18, 2024 – via Naver.
  14. ^ Jin, Se-ri (August 10, 2023). 신예 이광희, '브랜드 인 성수동' 출연...김지은-로몬과 호흡 맞춘다 [Newcomer Lee Kwang-hee appears in 'Brand in Seongsu-dong'...Working with Kim Ji-eun-Lomon] (in Korean). MHN Sports. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  15. ^ Jang, Woo-young (February 2, 2024). 신현수, '브랜딩인성수동' 특별 출연...김지은과 케미 기대 [Shin Hyun-so, special appearance on 'Branding in Seongsu-dong'...Chemistry expectation with Kim Ji-eun] (in Korean). Osen. Archived from the original on February 4, 2024 – via Naver.
  16. ^ Choi, Ji-yoon (June 18, 2023). 영혼바뀐 김지은·로몬의 로맨스...'브랜딩인 성수동' [The romance between Kim Ji-eun and Lomon that changed their soul...'Branding in Seongsu-dong'] (in Korean). Newsis. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  17. ^ a b Choi, Na-young (January 9, 2024). '브랜딩인성수동' 김지은X로몬X양혜지X김호영, 2호선 성수역의 핑크빛 스릴러 ['Branding Inseong Manual' Kim Ji-eun X Lomon X Yang Hye-ji X Kim Ho-young, a pink thriller at Seongsu Station on Line 2] (in Korean). Osen. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  18. ^ Kim, Chae-yeon (July 18, 2024). 김지은x로몬 '브랜드 인 성수동' 출연..영혼 체인지 로맨스릴러 [공식] [Kim Ji-eun x Lomon 'Brand in Seongsu-dong' appearance..Soul-changing romantic thriller [Official]] (in Korean). Osen. Archived from the original on July 29, 2023. Retrieved February 4, 2024 – via Naver.
  19. ^ Jang, Woo-young (February 1, 2024). 방예담→우주소녀 유연정, '브랜딩 인 성수동' OST 라인업 합류 [Bang Ye-dam→WJSN Yoo Yeon-jung joins 'Branding in Seongsu-dong' OST lineup] (in Korean). Osen. Archived from the original on February 4, 2024. Retrieved February 4, 2024 – via Naver.
  20. ^ Lee, Young-gi (February 5, 2024). LGU+, 미드폼 콘텐츠 '브랜딩인성수동' 공개 [LGU+ unveils mid-form content 'Branding in Seongsu-dong'] (in Korean). The Korea Herald. Archived from the original on February 5, 2024. Retrieved February 5, 2024 – via Naver.
  21. ^ Son, Bong-suk (March 4, 2024). ‘브랜딩인성수동’ 글로벌 OTT 순위권 진입 [‘Branding in Seongs-dong’ enters the global OTT rankings] (in Korean). Sports Kyunghyang. Archived from the original on March 18, 2024. Retrieved March 18, 2024 – via Naver.

External links[edit]

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