Bravia (brand)

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Sony Bravia logo.svg
OwnerSony Corporation
Typemainly LCD, LED & OLED HDTV
Retail availability2005–present
Menu interface
PredecessorSony WEGA
Related articlesHDTV
ProductionTokyo, Japan
London, UK
Mexico City, Mexico
Sydney, Australia
New York City, USA
Shanghai, China
Hong Kong, China
Istanbul, Turkey

Bravia (stylized as BRAVIA) is a brand of Sony Visual Products Inc.,[1] a wholly owned subsidiary of Sony Corporation, and used for its television products. Its backronym is "Best Resolution Audio Visual Integrated Architecture". All Sony high-definition flat-panel LCD televisions in North America have carried the logo for BRAVIA since 2005. BRAVIA replaces the "LCD WEGA" which Sony used for their LCD TVs until Summer 2005 (early promotional photos exist of the first BRAVIA TVs still bearing the WEGA moniker).

Bravia televisions and their components are manufactured in Sony's plants in Mexico, Japan, and Slovakia for their respective regions and are also assembled from imported parts in Brazil, Spain, China, Malaysia and Ecuador. Principal design work for BRAVIA products is performed at Sony's research facilities in Japan, at the research and development department at the Sony de Mexico facility in Baja California, Mexico and at the Sony Europe facility in Nitra, Slovakia.

The brand is also used on mobile phones in North American, Japanese and European markets.[2]

In 2014, in part of Hirai's plans to turn Sony around, BRAVIA was made into an subsidiary rather than just a brand of products.

In May 2015, Sony launched their first lineup of Android television Bravia models, which allows users to easily access content from services like YouTube, Netflix and Hulu as well as install apps and games from the Google Play Store. Noteworthy for being the first Android TV available.[3][4] Android TV on Sony televisions are now integrated with the Google Assistant for controlling home automation and voice commands.[5]

In September 2016, Sony announced that TVs older than 2012 will lose access to YouTube.[6]

Sony introduced their first OLED Android TV under the BRAVIA brand, named as the A1E in January 2017[7] with a X1 Extreme processor.[8] The A8F was the next OLED TV introduced by Sony at CES 2018.[9][10][11] At IFA 2018, the A9F with a X1™ Ultimate processor was unveiled.[12][13][14] In 2019, Sony introduced the newer versions A8G and A9G in 2020 they introduced A8H 4k OLED TV. In 2021 they introduced new Master Series 4K OLED TV A90J and the A80J OLED TV both with new XR A.I Cognitive Processor.

Bravia's Flagship X series as of October 2008
From left to right: XBR8, XBR7 and XBR6 (North American model type)

Product range[edit]

Sony's BRAVIA series HDTV


In April 2007, Sony launched the BRAVIA TDM-IP1,[15] a docking cradle to permit playback of audio and video hosted on an Apple iPod on a BRAVIA model television.

Current accessories available include a Skype camera (CMUBR100) and Wi-Fi adapter (UWABR100).[16]

Sony Bravia Internet TV and Video[edit]

Sony Bravia Internet Video first became available in late 2009 on Internet enabled Bravia TV's, later becoming available on Sony Blu-ray and home theatre systems. The original Bravia Internet Video was built around Sony's XMB interface and had several streaming media partners including: Amazon Video On Demand, YouTube, Yahoo!, Netflix and Sony Video (Qriocity).[17] 2011 saw a revamp of Bravia Internet Video, with a rework of the interface and an added Skype capability.[citation needed]

Sony Bravia Internet TV is the first TV to incorporate Google TV, currently only available in the US. It plans to revolutionize IPTV.[18]

XBR8 is a series of Sony BRAVIA LCD High Definition Televisions. They were released into the US marketplace starting in September 2008.

The 46- and 55-inch models of the XBR8 series features an RGB LED backlight system which Sony calls Triluminos. The new backlight system is claimed to provide a truer and higher color spectrum and allows this series of televisions to rival plasma displays in terms of dark blacks. This model also marked the debut of Sony's new video processor, the BRAVIA Engine 2 Pro. The display panel uses ten-bit processing and offers the 120 Hz MotionFlow technology.

The XBR8 line offers two screen sizes; the 46" (KDL-46XBR8)[19] was released on September 29, 2008. The second model, the 55" (KDL-55XBR8)[20] became available for order in October 2008.[needs update]

In the United Kingdom, recent Bravia Televisions also include YouView built in, which gives users access to an interactive EPG in addition to on-demand services from the BBC and ITV incorporated into a single search menu.[21]

Green TV[edit]

For sale in Japan on July 30, 2008, Sony's green product, a new flat-panel 32-inch TV for ¥150,000 (US$1,400; €900) BRAVIA KDL-32JE1 offers ecological consumers the advantage of 70% less energy consumption than regular models with same image quality. For consumers who rely on electricity generated from carbon dioxide emitting sources, it reduces carbon dioxide emissions totaling 79 kilograms (174 pounds) a year.[22][23]

Mobile phones[edit]

BRAVIA-branded Sony Ericsson smartphone for the Japanese market (Docomo FOMA SO906i, released 2008)

Sony uses a BRAVIA image processing engine in high-end mobile devices produced by its Sony Mobile Communications, starting with the Xperia arc model in 2011. Subsequent flagship models of Sony's smartphone range such as the Xperia S, and Xperia Z use enhanced versions of the BRAVIA engine.

In addition, BRAVIA brand phones have been produced by Sony/Sony Ericsson. BRAVIA brand phones are able to watch 1seg terrestrial television.

A picture of a Sony logo during turning On with the Sony BRAVIA.
The Sony logo, as it appears on startup on a BRAVIA TV.
FOMA SO903iTV (Released in June 2007)
FOMA SO906i (Released in June 2008)
FOMA SO-01C (Sony Ericsson Xperia Arc) (Released in March 2011)
U1 (Released in December 2009)
S004 (Released in May 2010)
S005 (Released in November 2010, successor of S004)


The LCD panels within BRAVIA TVs are manufactured by Sony Corporation with a special architecture. Since 2010, the high end Bravia LX, HX and selected NX series use a 10th gen Sony Bravia ASV panel.[citation needed] The 8th gen SPVA panel from Sony LCD continue to serve other midrange and budget Bravia models.[citation needed]

Many Sony televisions with USB connectivity run Linux.[24]

Upgrading and maintenance[edit]

The software can be upgraded via a USB type A interface labeled "DMEx / service only" and via the Internet for later models.

2006–2007 models may be updated using a memory stick or USB. Depending upon the country and TV standard the tuner may need a service device to update it.

It appears that units manufactured through November 2005 for sale in Asia and North America contained a software bug that prevented the device from powering up/down after 1200 hours.[25] A free upgrade is available.[26]

Uses and features[edit]

  • Can be used to watch live TV
  • Can stream original contents from streaming apps
  • It is supported by Dolby audio


  1. ^ ソニービジュアルプロダクツ株式会社 発足のお知らせ Sony 2014-06-37
  2. ^ "FOMA Spring 2007 Gallery: SO903iTV". NTT DoCoMo. Archived from the original on 2009-09-01. Retrieved 2007-08-09.
  3. ^ "Sony Electronics Offers Extensive 4K Ultra HD Home Entertainment Solutions with New 2015 TV Lineup".
  4. ^ "Sony's Android-powered 4K TVs and new soundbars are coming in May".
  5. ^ "Smart Home Features: Smart TV Apps, Internet, Streaming & More". Retrieved 2018-10-26.
  6. ^ Sony removes Youtube app from 50 BRAVIA smart TV models -
  7. ^ "Sony Unveils its Latest Products at CES 2017". Sony Global - Sony Global Headquarters. Retrieved 2018-10-26.
  8. ^ "Sony starts rolling out its XBR-A1E OLED TVs sooner than expected - and cheaper too | OLED-Info". Retrieved 2018-10-26.
  9. ^ Sony (2018-01-08), Sony's Press Conference at CES 2018, retrieved 2018-10-26
  10. ^ Preston, Dominic. "Sony at CES 2018: what was announced". Tech Advisor. Retrieved 2018-10-26.
  11. ^ "Sony Announces New OLED and LCD 4K HDR TV Series with Refined Picture Quality and Enhanced User Experience". Mynewsdesk. Retrieved 2018-10-26.
  12. ^ "Sony A9F | MASTER Series | OLED | 4K Ultra HD | High Dynamic Range (HDR) | Smart TV (Android TV)". Sony. Retrieved 2018-10-26.
  13. ^ Sony Europe (2018-08-30), IFA 2018 – Sony press conference, retrieved 2018-10-26
  14. ^ "Sony IFA 2018 News and Live Stream Product Announcements | Sony US". Retrieved 2018-10-26.
  15. ^ "Sony introduces BRAVIA TDM-IP1 iPod dock". Engadget. Archived from the original on 2007-05-22. Retrieved 2007-04-15.
  16. ^ Sony Accessories – Official Site.
  17. ^ "Archived copy". Archived from the original on 2012-04-06. Retrieved 2011-11-13.CS1 maint: archived copy as title (link)
  18. ^ Sony Google TV, hands on Archived October 29, 2011, at the Wayback Machine – CNET.
  19. ^
  20. ^
  21. ^ "YouView: Overview, Setup and User Guide | Sony UK". Retrieved 2020-05-19.
  22. ^, Sony develops green flat-panel TV to woo ecological consumers
  23. ^, Sony woos ecological consumers with new flat-panel TV Archived January 6, 2010, at the Wayback Machine
  24. ^ "GPL and LGPL notices for several Sony TV models". Archived from the original on 2011-12-02. Retrieved 2012-01-02.
  25. ^ Brandon Hill. "Over 400,000 Sony BRAVIA TVs Found To Be Defective". Daily Tech. Archived from the original on 2007-09-30. Retrieved 2007-04-15.
  26. ^ "Update My TV". Sony. Archived from the original on 2007-04-27. Retrieved 2007-04-15.