Formula One sponsorship liveries

This article needs additional citations for verification. Please help improve this article by adding citations to reliable sources. Unsourced material may be challenged and removed. Find sources: "Formula One sponsorship liveries" – news · newspapers · books · scholar · JSTOR (September 2022) (Learn how and when to remove this template message)

Formula One sponsorship liveries have been used since the 1968 season. Before the arrival of sponsorship liveries in 1968 the nationality of the team determined the colour of a car entered by the team, e.g. cars entered by Italian teams were rosso corsa red, cars entered by French teams were bleu de France blue, and cars entered by British teams (with several exceptions, such as cars entered by teams Rob Walker,^[1] Brabham^[2] and McLaren^[3]) were British racing green. Major sponsors such as BP, Shell, and Firestone had pulled out of the sport ahead of this season, prompting the Fédération Internationale de l'Automobile to allow unrestricted sponsorship.

Team Gunston became the first Formula One team to implement sponsorship brands as a livery on their Brabham car, which privately entered for John Love in orange, brown and gold colours of Gunston cigarettes in the first race of the 1968 season, the 1968 South African Grand Prix, on 1 January 1968. In the next race, the 1968 Spanish Grand Prix, Team Lotus became the first works team to follow this example, with Graham Hill's Lotus 49B entered in the red, gold and white colors of Imperial Tobacco's Gold Leaf brand.^[4][5] With rising costs in Formula One, sponsors becoming more important and thus liveries reflected the teams' sponsors.^[6]

Tobacco advertising was common in motorsport; as bans spread throughout the world, teams began using an alternate livery which alluded to the tobacco sponsor. At historical events, cars are allowed to use the livery which was used when the car was actively competing.^[7]

AGS[edit]

• 
  Philippe Streiff's AGSJH23 from the 1988 Season at Silverstone
• 
  An AGS JH23 from the 1988 Formula One Season

Alfa Romeo[edit]

Alfa Romeo was a Formula One constructor between 1950 and 1951, and again between 1979 and 1985. In 1950–1951 and 1979, the team used the rosso corsa (racing red) national color of Italy. In 1980, they switched to a livery sponsored by Philip Morris's Marlboro cigarette brand. In 1984, the Italian clothing brand Benetton took over Alfa Romeo's livery sponsorship, which they held until the withdrawal of Alfa Romeo from Formula One at the end of 1985. Alfa Romeo returned as a constructor in 2019 with the rebranding of Sauber and exit after 2023.^[8][9]

• 
  1979: Alfa Romeo returns to Formula One as a constructor.
• 
  1980: Alfa Romeo appears with Marlboro-sponsored livery.
• 
  An Alfa Romeo 182B from 1982 with Marlboro livery.
• 
  1985: an Alfa Romeo 184TB in Benetton livery.
• 
  2019: Antonio Giovinazzi driving the Alfa Romeo C38 at the 2019 Austrian Grand Prix.
• 
  2021: Antonio Giovinazzi driving the Alfa Romeo C41 at the 2021 Austrian Grand Prix.
• 
  2022: Valtteri Bottas driving the Alfa Romeo C42 at the 2022 Austrian Grand Prix.
• 
  2023: Zhou Guanyu driving the Alfa Romeo C43 at the 2023 Austrian Grand Prix.

AlphaTauri[edit]

Toro Rosso was rebranded as Scuderia AlphaTauri in 2020 to promote Red Bull fashion brand AlphaTauri. Along with the rebrand, the team is no longer a junior team but a sister team to Red Bull Racing.^[15] The team was rebranded as RB in 2024.

• 
  Daniil Kvyat driving the AlphaTauri AT01 at the 2020 Tuscan Grand Prix
• 
  Pierre Gasly driving the AlphaTauri AT02 at the 2021 Austrian Grand Prix

Alpine[edit]

Renault was rebranded as Alpine F1 Team in 2021 to promote Renault brand Alpine.

• 
  2021: Fernando Alonso driving the Alpine A521 at the 2021 Austrian Grand Prix

Andrea Moda[edit]

• 
  The Andrea Moda C4B with the livery used in 1992 South African Grand Prix
• 
  The Andrea Moda S921 with the livery used in 1992 Monaco Grand Prix
• 
  The Andrea Moda S921 with the livery used in 1992 Hungarian Grand Prix

Arrows[edit]

Starting in the 1970s and going for decades until ending in mid-2002, Arrows, that was known as Footwork for a few years in the 1990s, had distinctive liveries, like the unusual Ruffles sponsorship in Footwork, an all-black car in the 1998 season, and an orange car in its final years.

• 
  An Arrows A1 from 1978 at Silverstone Classic 2012
• 
  Riccardo Patrese with his A1B in 1979.
• 
  An Arrows A2 from 1979 in its Warsteiner livery in display
• 
  Riccardo Patrese's Arrows A3 being tested at Silverstone Classic
• 
  In 1982, Arrows raced with an orange livery. This is an Arrows A4 being tested in 2005.
• 
  A 1982 Arrows A5 Formula One car, being shaken down during a test session at Mallory Park
• 
  An Arrows A6 from 1983 being tested at Silverstone
• 
  Thierry Boutsen driving at the 1984 Dallas GP
• 
  A 1984 Arrows A7 in display at Silverstone Classic
• 
  Thirerry Boutsen driving for Arrows at the 1985 European Grand Prix
• 
  An Arrows A9 from the 1986 season at display at the Goodwood Festival of Speed, 1 July 2012
• 
  An Arrows A10B from the 1988 season
• 
  The USF&G-liveried Arrows A10B driven at Goodwood in 2008. This car was driven by Eddie Cheever and Derek Warwick in the 1988 season.
• 
  A 1991 A11C Footwork at Hockenheim.
• 
  The 1991 FA12 Footwork driven by Michele Alboreto.
• 
  Aguri Suzuki driving for Footwork at the 1992 Monaco Grand Prix.
• 
  A 1994 FA15 being driven at Silverstone
• 
  Taki Inoue Driving the Footwork Arrows FA16 at the 1995 British Grand Prix
• 
  Taki Inoue's FA16 is towed back to the Monaco pits after its bizarre contretemps with the course car.
• 
  The Danka liveried Arrows A18 driven by Damon Hill at the 1997 Hungarian Grand Prix.
• 
  Damon Hill driving for Arrows at the 1997 British Grand Prix
• 
  In 1998 Arrows switched from a white and blue livery to a black one. This is Mika Salo's Arrows-Yamaha A19.
• 
  A 1999 Arrows A20 being presented at Historacing Festival Lédenon 2012
• 
  Jos Verstappen driving the Arrows A21 at the 2000 Italian Grand Prix
• 
  Heinz-Harald Frentzen and Enrique Bernoldi in the Orange liveried Arrows A23s at the 2002 French Grand Prix.
• 
  The Arrows A22 in Hockenheim

Aston Martin[edit]

Aston Martin competed in Formula One in 1958-59. The team re-entered in 2021 with the rebranding of Racing Point by Lawrence Stroll.

• 
  2021: Sebastian Vettel driving the Aston Martin AMR21 at the 2021 Austrian Grand Prix

ATS[edit]

• 
  Hans-Joachim Stuck's ATS D2 from 1979 season in display
• 
  In 1981, ATS was sponsored by the Swedish band ABBA, this was because one of the drivers was Slim Borgudd, ABBA's drummer
• 
  Manfred Winkelhock at the 1984 Dallas GP

Benetton[edit]

Benetton Formula Ltd. was a Formula One constructor that participated from 1986 to 2001. The team was owned by the Benetton family who run a worldwide chain of clothing stores of the same name. In 2000 the team was purchased by Renault, but competed as Benetton for the 2001 season. In 2002 the team became Renault F1. From 1991 to 1993, Camel sponsored the Benetton team, but, from 1994 to 2001 the main sponsor was Mild Seven.

• 
  In its first year, Benetton raced in green livery with Sisley (a Benetton brand) and Benetton as sponsors, this is Gerhard Berger racing for Benetton at Detroit in 1986
• 
  Thierry Boutsen driving for Benetton at the 1988 Canadian Grand Prix
• 
  1990 Benetton B190 on display
• 
  From 1991 to 1993, Camel sponsored benetton, here is the B191 from 1991 season being demonstrated at Goodwood Festival of Speed in 2006
• 
  A Benetton B192 painted in its Camel livery
• 
  Michael Schumacher driving for Benetton at the 1992 Monaco GP
• 
  Beneton B193 at Goodwood Festival of Speed
• 
  Benetton received sponsorship from Mild Seven until 2001 and produced the first two championship titles of Michael Schumacher, this is the Benetton B194 in display
• 
  Jos Verstappen driving at the 1994 British GP
• 
  Michael Schumacher driving for Benetton at the 1995 British GP
• 
  Johnny Herbert racing for Benetton (non-tobacco livery) at Montreal in 1995
• 
  Michael Schumacher's Benetton B195 at the 1996 Autosport International Show
• 
  Alexander Wurz driving for Benetton at the 1997 British Grand Prix
• 
  Jean Alesi driving a Benetton at the 1997 Italian Grand Prix
• 
  Giancarlo Fisichella driving for Benetton at Montreal in 1999
• 
  For its final years prior to the takeover of Renault, Benetton received sponsorship from Renault, Vodafone and Korean Air; this is Jenson Button driving in 2001 for Benetton

BMS Scuderia Italia[edit]

In its Dallara years, Scuderia Italia raced with a livery slightly similar to Ferrari (rosso corsa with white details and black wings), but prior to the absorption by Minardi in 1993, when raced with Lola cars, had a white livery with red and yellow flames.

• 
  A Dallara F89 in display.
• 
  Emanuele Pirro driving for Scuderia Italia at the 1991 United States Grand Prix.
• 
  A Dallara F191 in display
• 
  A Dallara F192 in display
• 
  JJ Lehto's 1992 Dallara in the boxes
• 
  Michele Alboreto's T93/30 at the 1993 British Grand Prix

BMW Sauber[edit]

After having been an engine supplier in the 1980s and again since 2000, BMW entered Formula One with a works team of its own in 2006 after buying Sauber. The livery was based on the traditional BMW Motorsport team colours of white with light blue, dark blue and a little red (in an almost purple shade). White is also the original national racing colour of Germany, while white and blue are the colours of Bavaria and of BMW itself. On 27 November 2009, BMW agreed to sell the team back to its original founder, Peter Sauber.^[19]

• 
  Jacques Villeneuve driving the BMW Sauber F1.06 at the 2006 USGP.
• 
  Robert Kubica driving the BMW Sauber F1.09 at the 2009 Australian GP.

Brabham[edit]

Prior to sponsorships, Brabham raced in turquoise with a gold band running across the car. This later changed to green and gold, the racing colours of Australia, as a mark of the nationality of the team's owner Jack Brabham. A Brabham car was the first Formula One car painted in the livery of a team's sponsor when Team Gunston as a privateer team entered a private Brabham car at the first race of the 1968 season (the 1968 South African Grand Prix).^[6] In 1975 and 1976, Brabham received sponsorship from Martini; in 1976 the color scheme changed from white to red with light blue trim. The primary sponsor changed to Parmalat in 1978, with the cars retaining a variant of the same red and blue colors. With the team's switch to BMW engines in 1982, the new livery consisted of a clean dark blue and white with a stylized BMW "kidney grille" on the nose. This scheme was retained throughout the BMW years, even through a sponsorship change to Olivetti in 1985, until 1989. (This unusual representation of the engine supplier, specifically BMW, in the color scheme was revived by Williams when they debuted their own BMW cars in 2000.) In 1989, Brabham signed with Bioptron, a brand of Zepter International, which continued until the team was bought by Middlebridge Group. Since then, it was sponsored by many Japanese companies like Garage Italiya, a company that imports Italian cars in Japan, Autobacs, Nippon Shinpan, and Mitsukoshi. In its final season Brabham raced in blue and pink livery of the Japanese metal group Seikima-II.

• 
  The BT46B "fan car", with main sponsor Parmalat.
• 
  Nelson Piquet's BT49C in Parmalat livery at Monaco in 1981.
• 
  From 1985 until 1988, Brabham raced in Olivetti livery
• 
  The Brabham BT60B in its blue and pink livery.

Brawn GP[edit]

After Honda pulled out of F1 at the end of 2008, team boss Ross Brawn struggled to find a buyer to save the team, eventually buying it himself. A lack of sponsors resulted in the white livery, with flashes of bright yellow and black. Towards the end of the season, the team arranged one-race sponsor deals with a variety of major local companies, including Canon, Mapfre, Itaipava and Qtel.

Brawn GP dominated the early part of the 2009 season, with Jenson Button winning six of the first seven races. As other teams improved their cars, Brawn struggled for pace, but still recorded several podiums during the rest of the year. Their strong start and consistent finish was enough to secure the Constructors World Championship at the first (and only) attempt, as well as the drivers title with Jenson Button. At the end of the season, the team was purchased by engine supplier Mercedes-Benz.

• 
  Jenson Button at 2009 Malaysian Grand Prix, Sepang, Malaysia
• 
  Jenson Button driving the Brawn BGP 001 at the 2009 German Grand Prix.
• 
  Rubens Barrichello driving for Brawn GP at the 2009 Singapore Grand Prix.

British American Racing[edit]

British American Racing competed in Formula One from 1999 to 2005. The name was a reference to the team owner, British American Tobacco, hence the livery which included two of its main cigarette brands. In their debut season, the team wished to have its two cars painted in different liveries (one 555, the other Lucky Strike), but this was forbidden by the rules. So the team decided on a unique two-sided design, with the blue 555 livery of the right side of the car, and the red and white Luckies livery on the left and a zipper design on the middle. .

• 
  Jacques Villeneuve with Blue-Yellow/White-Red livery at the 1999 Canadian Grand Prix.
• 
  A Bar 002 in the 2000 season livery
• 
  Jacques Villeneuve driving the BAR 003 at the 2001 Canadian Grand Prix.
• 
  Jacques Villeneuve driving the BAR 003 in the same race
• 
  Jacques Villeneuve driving the BAR 005 with non-tobacco livery replaced with bar code and F1 cars at the 2003 United States Grand Prix.
• 
  Jenson Button driving the BAR 006 at the 2004 United States Grand Prix.
• 
  Takuma Sato celebrating his podium at the 2004 United States GP
• 
  Takuma Sato driving the BAR 007 with "Racing Revolution" logo at the 2005 United States Grand Prix.
• 
  Jenson Button driving the BAR 007 with "555 World Racing" livery at the 2005 Chinese Grand Prix.

British Racing Motors[edit]

The first BRMs were a pale duck-egg green (any shade of green represented British racing green, the national racing colour of Great Britain), but this was later replaced for aesthetic reasons by a very dark metallic shade of grey-green. BRM cars entered by non-British privateer teams wore their respective national racing colours. The team acquired their first significant commercial sponsorship from Yardley for the 1970 season, running in white with black, gold and ochre stripes in a stylised "Y" wrapping around the car's bodywork. In the 1972 season the team became the first F1 team sponsored by Marlboro and at the 1972 Monaco Grand Prix the BRM team achieved the first win for a Marlboro-sponsored F1 car.

• 
  A BRM Type 15 from 1951 season
• 
  A BRM P30 MKII from the 1953 season
• 
  The British Racing Partnership privately entered BRM P25 with which Stirling Moss took second place in the 1959 British Grand Prix.
• 
  A BRM P25 with its black livery at Silverstone Classic
• 
  A BRM P48 from 1960 season being demonstrated at Mallory Park
• 
  A BRM P57 from 1962 season seen in action.
• 
  A BRM P261 from 1964 season being demonstrated at Goodwood Festival of Speed
• 
  The four wheel-drive BRM P67 from the 1964 season
• 
  A BRM P83 from 1966 season
• 
  A BRM P126 from 1968 season
• 
  Pedro Rodriguez with BRM 1968
• 
  A 1969 BRM P139
• 
  A 1970 BRM in Yardley Livery
• 
  A 1972 BRM in Marlboro Livery
• 
  A 1973 BRM in Marlboro Livery
• 
  A BRM P201 from 1974 being demonstrated at Mallory Park
• 
  A BRM P207, 1977, with Rotary Watches livery

Caterham[edit]

The Lotus team, which made its début in 2010, was renamed to Caterham F1 in 2012. It was formally from Malaysia but still had a livery dominated by British racing green, like the traditional Lotus livery for many years.

• 
  Vitaly Petrov driving the CT01 at the 2012 Malaysian Grand Prix.
• 
  Giedo van der Garde driving the CT03 at the 2013 Malaysian Grand Prix.
• 
  Marcus Ericsson driving the CT05 at the 2014 Malaysian Grand Prix.

Coloni[edit]

In its first years, Coloni was sponsored by Himont and Montefluos, two subsidiary companies of Montedison

• 
  1988 Coloni FC188B being demonstrated at Donington Park in 2009.
• 
  1989 Coloni C3
• 
  1990 Coloni C3C with Ford power
• 
  1991 Coloni C4

Ensign[edit]

• 
  Rikky von Opel's Ensign N173 driven at Silverstone Classic 2012
• 
  An ex-Derek Daly Ensign N177 being raced in a Historic Grand Prix at Lime Rock Park in May 2009.
• 
  An Ensign N180 in its Unipart Livery
• 
  Eliseo Salazar driving for Ensign at the 1981 Dutch Grand Prix

Eifelland[edit]

• 
  Eifelland-March E21 from 1972, pictured in 2011

EuroBrun[edit]

• 
  Oscar Larrauri at the 1988 Canadian Grand Prix
• 
  Gregor Foitek's 1989 Eurobrun being demonstrated at historic event at Hockenheim
• 
  A Eurobrun 189B from the 1990 season
• 
  The Eurobrun 189B from 1990 season, Eurobrun's last season

Ferrari[edit]

In keeping with their Italian roots, the Ferrari works team has always kept a red colour in the tradition of rosso corsa, the national racing colour of Italy, except for last two races in the 1964 season (the 1964 United States Grand Prix and 1964 Mexican Grand Prix) when Enzo Ferrari let his cars be entered by the NART team in American national racing colours (white with blue lengthwise "Cunningham racing stripes") to protest against Italian racing authorities. However, Ferrari cars entered by non-Italian privateer teams wore their respective national racing colours until the 1961 Belgian Grand Prix when Belgian driver Olivier Gendebien privately entered a Ferrari car in the Belgian racing yellow colour. Over the years, rosso corsa has been combined with white parts and with various sponsorship schemes, but Ferrari has never fully let their cars be dominated by the sponsorship livery like many other teams have. This changed in the 1990s when Ferrari replaced their traditional rosso corsa colour with a "Marlboro red" which is noticeably lighter; this colour remains despite the ban on tobacco sponsorship. Ferrari had Marlboro as the team's title sponsor (renamed as Scuderia Ferrari Marlboro) from 1997 until the 2011 European Grand Prix and as one of team's main sponsors from 1993 to 2017. Philip Morris continued to sponsor Ferrari as Mission Winnow in 2018 (renamed as Scuderia Ferrari Mission Winnow). Ferrari reverted to its rosso corsa colors in 2022 after Philip Morris lost its livery sponsorship rights. In April 2024, Ferrari signed HP Inc. as the team's new title sponsor, renaming the team as Scuderia Ferrari HP.

• 
  With the exception of the 1964 United States and Mexican Grands Prix, Ferrari has always raced in the Italian national racing colour of rosso corsa. This is Lorenzo Bandini driving the Ferrari 312 at the 1966 German Grand Prix.
• 
  Niki Lauda driving the Ferrari 312T at the 1976 German Grand Prix. By this time, the Ferrari livery included the logos of team suppliers such as Goodyear and Agip.
• 
  Gilles Villeneuve sitting beside the Ferrari 312T at the 1979 Dino Ferrari Grand Prix. Just like in previous seasons, the Scuderia Ferrari livery included Goodyear and Agip as their sponsors
• 
  Michele Alboreto racing for Ferrari at the 1984 Dallas GP
• 
  Alboreto racing for Ferrari in 1985
• 
  Alboreto racing for Ferrari in 1986
• 
  Alboreto racing for Ferrari in 1988
• 
  Alain Prost's Ferrari 641 from the 1990 season in display
• 
  Alain Prost driving the Ferrari 642 at the 1991 Monaco Grand Prix, with a largely unchanged livery from 1976.
• 
  Alesi's Ferrari F93A being demonstrated at The Goodwood Festival of Speed in 2008
• 
  Until 2000, Ferrari used the barcode in countries where tobacco advertising is not allowed, like Great Britain and France. These are Jean Alesi and Gerhard Berger at the 1994 British Grand Prix
• 
  By 1995, the team had received primary sponsorship from Marlboro. This is Jean Alesi driving the Ferrari 412T2 at that year's Canadian Grand Prix to win his first Grand Prix victory.
• 
  Michael Schumacher's low-nosed Ferrari F310 from 1996.
• 
  The high-nosed 1996 Ferrari F310 in display.
• 
  Michael Schumacher driving at the 1997 Italian GP
• 
  A Ferrari from 1997 season in non-tobacco livery
• 
  A 1998 Ferrari F300 at the 2009 Goodwood Festival of Speed
• 
  A Ferrari in boxes at the 1998 British GP
• 
  Mika Salo driving for Ferrari at the 1999 Italian GP
• 
  Eddie Irvine driving for Ferrari at the 1999 Canadian GP
• 
  The Ferrari F399 from 1999 season in its non-tobacco version in display at Abu Dhabi
• 
  A 1999 Ferrari F399 in non-tobacco livery in display at Ferrari Museum.
• 
  A 2000 Ferrari F1-2000 in non-tobacco livery in display.
• 
  Rubens Barrichello driving for Ferrari at 2000 Belgian GP
• 
  Michael Schumacher driving the Scuderia Ferrari F2001 at the 2001 Canadian Grand Prix, showing sponsorship from Marlboro, Shell, Fiat, and Magneti Marelli
• 
  A Ferrari F2001 in non-tobacco livery being driven in Laguna Seca
• 
  Michael Schumacher driving the Scuderia Ferrari F2002 at the 2002 French Grand Prix, showing sponsorship from Vodafone, Shell, and the white space replacing Marlboro at North American and most European races.
• 
  Rubens Barrichello driving the Scuderia Ferrari F2002 at the 2002 United States Grand Prix, showing sponsorship from Vodafone, Shell, and the white space replacing Marlboro at North American and most European races.
• 
  Schumacher at the 2004 United States Grand Prix driving the Scuderia Ferrari F2004 with completely white spaced Marlboro
• 
  A Ferrari F2005 being driven by Michael Schumacher at the 2005 Canada GP with the Marlboro "Barcode".
• 
  Michael Schumacher driving the Ferrari 248 F1 at the 2006 Monaco Grand Prix, with Marlboro sponsorship clearly seen on the car.
• 
  Michael Schumacher driving the Ferrari 248 F1 at the 2006 United States Grand Prix, showing sponsorship from Vodafone, Shell, and the Marlboro "barcode".
• 
  Felipe Massa winning the 2006 Brazilian Grand Prix driving the Ferrari 248 F1 with Marlboro replaced by bar codes and with added sponsors from Martini and Bridgestone
• 
  Kimi Räikkönen driving the Ferrari F2007 winning the 2007 Brazilian Grand Prix and the World Drivers' Championship for the first time. The car itself at the start of the year had Marlboro sponsorship but dropped it by the European season
• 
  Kimi Räikkönen driving the Ferrari F2008 at the 2008 Spanish Grand Prix.
• 
  Fernando Alonso testing the Ferrari F10 during pre-season testing in Jerez, February 2010.
• 
  Alonso driving the F2012 at the 2012 Malaysian Grand Prix
• 
  Alonso driving the F138 at the 2013 Malaysian Grand Prix
• 
  Alonso at the 2014 Singapore Grand Prix
• 
  Sebastian Vettel at the 2015 Malaysian Grand Prix
• 
  Sebastian Vettel at the 2016 Malaysian Grand Prix
• 
  Sebastian Vettel at the 2017 Canadian Grand Prix.
• 
  Kimi Räikkönen at the 2018 Azerbaijan Grand Prix
• 
  Sebastian Vettel at the 2019 Chinese Grand Prix with the Mission Winnow logo
• 
  Charles Leclerc at the 2019 Austrian Grand Prix
• 
  Charles Leclerc at the 2020 Tuscan Grand Prix with the SF1000 logo
• 
  Carlos Sainz Jr. at the 2021 Austrian Grand Prix

Fittipaldi[edit]

• 
  In its first years, Fittipaldi raced with a silver livery with Brazil's national colors, this is Emerson 'Emmo' Fittipaldi driving his FD04
• 
  Wilson Fittipaldi driving a Fittipaldi FD01
• 
  In the 1980s, Fittipaldi gained support from the Brazilian Beer Skol, this is Keke Rosberg's F8

Fondmetal[edit]

• 
  Andrea Chiesa racing for Fondmetal in the 1992 Monaco GP.
• 
  A Fondmetal from 1992 season

Force India[edit]

• 
  Adrian Sutil testing for Force India in Valencia, January 2008.
• 
  Giancarlo Fisichella driving at the 2008 Chinese Grand Prix. Force India is the fourth different edition of the former Jordan in as many years.
• 
  Adrian Sutil testing in Circuit de Catalunya, 2009 with Mercedes engine.
• 
  Force India slightly changed its livery for 2012 Formula One season, giving more attention to the colours of title sponsor Sahara India Pariwar. Paul di Resta is pictured while driving at the 2012 Bahrain Grand Prix.
• 
  Nico Hülkenberg at the 2015 Canadian Grand Prix.
• 
  BWT stepped in as title sponsor in 2017; Esteban Ocon at the 2017 Chinese Grand Prix.

Forti[edit]

• 
  Forti started in 1995 with a yellow Parmalat livery, this is Pedro Diniz driving for Forti at the 1995 British Grand Prix.
• 
  Andrea Montermini driving at the 1996 San Marino Grand Prix.
• 
  After Shannon took control of Forti the livery was revised to white and green.

Frank Williams Racing Cars[edit]

Haas[edit]

Haas entered Formula One in 2016.

• 
  Romain Grosjean driving the Haas VF-16 at the 2016 Bahrain Grand Prix
• 
  Romain Grosjean driving the Haas VF-17 at the 2017 British Grand Prix
• 
  Kevin Magnussen driving the Haas VF-19 at the 2019 Hungarian Grand Prix

Haas Lola[edit]

• 
  A Lola THL1 from 1985.

Hesketh[edit]

• 
  1975 Hesketh 308C driven at Barber Motorsports Park. The car lacked any sponsorship and featured the flags of England and Scotland
• 
  1976 Hesketh 308D. Image shows well the large painted Penthouse Pet, apparently initially painted topless, but the Rizla packet was added for decency.
• 
  1977 Penthouse Rizla Racing Hesketh 308E-Cosworth waiting in the pit garages during the Silverstone Classic race meeting

Hill[edit]

The Embassy Hill, founded by two-time World Champion Graham Hill, raced during the 1975 season with Imperial Tobacco's Embassy brand as title sponsor. The cars were predominantly white, with a red vertical stripe behind the cockpit. The team folded following the aircraft accident in which Hill, driver Tony Brise and four other team members were killed in November 1975.

Honda[edit]

Honda first raced in Formula One from 1964 to 1968. The cars were entered in an all-white livery with a red circle (duplicating the Japanese flag), the national racing colour of Japan. The company won two races but left F1 at the end of the 1968 season, before returning as an engine supplier in the 1980s. Honda in the 1990s never raced, but created prototypes like the RC100 and the RA099 tested at Suzuka Circuit. After a decade away from the sport, Honda returned again as an engine supplier in 2001, before buying the British American Racing team and entering F1 as a constructor in 2006. For the 2006 season, Honda continued with the BAT sponsorship with the Lucky Strike logo, but BAT pulled out for 2007. From 2007, the only logos on the car are the Honda badge, the Bridgestone logo, and the logo of Honda's environmental awareness program, Earth Dreams. For 2007, the livery itself was a picture of the Earth on a black background. For 2008, however, there are only pieces of the image of Earth on a mainly white background, as opposed to the whole of the Earth being on Honda's car.

• 
  A 1965 Honda RA272 in the racing colors of Japan.
• 
  Upon its return to F1 in 2006, Honda continued with virtually the same livery as had been used by the British American Racing team in preceding years. This is Rubens Barrichello driving the Honda RA106 at the 2006 Canadian Grand Prix.
• 
  The 2007 Honda RA107 in its distinctive Earth livery, being driven by Rubens Barrichello at Malaysia in 2007.
• 
  The earth-themed livery was revised for 2008, as shown by Jenson Button at the 2008 Malaysian Grand Prix.

HRT[edit]

The HRT Formula 1 Team competed for just three seasons, between 2010 and 2012. In that time, the team competed with three different liveries, this was due to a lack of sponsor continuity.

• 
  Bruno Senna driving for HRT at the 2010 Bahrain Grand Prix.
• 
  Narain Karthikeyan driving for HRT at the 2011 Malaysian Grand Prix.
• 
  Narain Karthikeyan driving for HRT at the 2012 Malaysian Grand Prix.

Jaguar[edit]

Jaguar used green to reflect its British nationality, just like British teams in the first decades of Formula One all used British racing green.

• 
  Pedro de la Rosa driving the Jaguar R2 at the 2001 Canadian Grand Prix.
• 
  Eddie Irvine driving the Jaguar R3 at the 2002 United States Grand Prix.
• 
  Mark Webber driving the Jaguar R4 at the 2004 United States Grand Prix.

Jordan[edit]

Jordan Grand Prix competed in Formula One from 1991–2005. Both in 1991 and 1995 the Irish-licensed team entered cars painted in green, the racing colour of Ireland. Between 1997–2005, they were known for their distinctive bright yellow livery.

• 
  Michael Schumacher driving the Jordan 191 at the 1991 Belgian Grand Prix, with primary sponsorship from 7-Up.
• 
  Bertrand Gachot driving the Jordan 191 at the 1991 USA Grand Prix
• 
  A Jordan 191 in display
• 
  The Jordan 192 with its engine exposed at Yamaha communication Plaza
• 
  Thierry Boutsen's Jordan 193 on display at the Automobile Museum in Monaco
• 
  Rubens Barrichello driving the Jordan 195 at the 1995 British Grand Prix with aqua green livery.
• 
  From 1996, Bensons and Hedges sponsored Jordan, This is the Jordan 196 from 1996 season with its golden livery
• 
  Jordan introduced nose arts from 1997 to 2001, this is a Jordan 197 painted with Bitten Hisses livery
• 
  Damon Hill driving the Jordan 198 at the 1998 Spanish Grand Prix.
• 
  Damon Hill driving the Jordan 199 at the 1999 British Grand Prix with "Buzzing Hornets" livery.
• 
  Jarno Trulli driving the Jordan EJ10 at the 2000 Italian Grand Prix.
• 
  Heinz-Harald Frentzen driving the Jordan EJ11 at the 2001 Canadian Grand Prix with "Bitten Heroes" livery.
• 
  Takuma Sato driving the Jordan EJ12 at the 2002 United States Grand Prix.
• 
  Ralph Firman's Jordan EJ13 shows the non-tobacco "Be On Edge" livery at the 2003 French Grand Prix.
• 
  Giorgio Pantano driving the Jordan EJ14 at the 2004 French Grand Prix. You can see the lack of sponsorship on the sidepods, which instead has a Jordan logo.
• 
  Tiago Monteiro driving the Jordan EJ15 at the 2005 Canadian Grand Prix without Sobranie livery, but with the "Bring Back Hockey" slogan.
• 
  Tiago Monteiro in the EJ15 at the 2005 United States Grand Prix, this time with the Sobranie livery applied to the rear wing.

Larrousse[edit]

• 
  A Larrousse LC88 from the 1988 F1 Season
• 
  The Larrousse LC89 in the Lamborghini Museum
• 
  The Larrousse LC90 being demonstrated by Aguri Suzuki in Suzuka.
• 
  The Larrousse LC92 from the 1992 season at the Autoworld in Brussels
• 
  Érik Comas at the 1994 British Grand Prix

LEC[edit]

LEC was a Formula One team and constructor from the United Kingdom. They participated in ten Grands Prix, using a March in 1973. In 1977 they built their own car, the LEC CRP1.

• 
  The LEC CRP1 from the 1977 season.

Life[edit]

• 
  The Life L190 being demonstrated at Goodwood Festival of Speed 2009.

Ligier[edit]

Ligier always raced with the Bleu de France, the national racing colour of France, with red, black or white parts.

• 
  Jacques Laffite drives for Ligier at the 1976 Italian Grand Prix
• 
  Jacques Laffite drives the Ligier JS7/9 in 1978
• 
  A Ligier JS9 from the 1978 season in display at the MATRA Museum.
• 
  The 1979 Ligier JS11 being demonstrated at the 2008 Goodwood Festival of Speed.
• 
  The 1980 Ligier JS11/15 being demonstrated
• 
  A Ligier JS17 being demonstrated at Silverstone in 2015
• 
  Jacques Laffite drives the JS19 at the 1982 Pau Grand Prix
• 
  Andrea de Cesaris drives the JS23 chassis at the 1984 Dallas Grand Prix.
• 
  A Ligier JS29 from the 1987 season.
• 
  Philippe Alliot driving the Ligier JS33 at the 1990 United States Grand Prix.
• 
  A 1991 Ligier JS35 on display at Musée Automobile de Monaco
• 
  Olivier Panis driving the JS40 at the 1994 German GP.
• 
  Martin Brundle Driving the JS41 in its non-tobacco livery at the 1995 British GP
• 
  Olivier Panis Driving the JS41 in its non-tobacco livery at the 1995 British GP
• 
  Ligier's last F1 car, the JS43, on display. Driven by Olivier Panis and Pedro Diniz, it provided Panis's only F1 victory and Ligier's last, at the 1996 Monaco Grand Prix.
• 
  A Ligier JS43 at an exhibition in Suzuka

Lotus (1958–1994)[edit]

At the 1968 Spanish Grand Prix the Lotus, initially using the British racing green, became the first works team (second only to Team Gunston entering a private Brabham car at the 1968 South African Grand Prix)^[6] to implement sponsorship brands as a livery when the possibility to do so was created in 1968. Lotus also had one of the longest sponsorship cooperations in Formula One history, making the black and gold of its John Player Special seasons (1972-1978 and 1981-1986) one of the best known liveries to this day.

• 
  Prior to commercial sponsorship, Lotus cars ran in a livery of British racing green. This is a Lotus 33 being demonstrated at the 2006 Goodwood Festival of Speed.
• 
  This is a Jim CLark's Lotus 49 with some sponsors, prior to Gold Leaf Sponsorship in 1967