James Bettman
From Wikipedia the free encyclopedia
This article may rely excessively on sources too closely associated with the subject, potentially preventing the article from being verifiable and neutral. (December 2020) |
James Ross Bettman | |
---|---|
Born | September 15, 1943 |
Nationality | American |
Title | Burlington Industries Professor |
Academic background | |
Education | Yale University |
Thesis | Behavioral Simulation Models in Marketing Systems (1969) |
Doctoral advisor | Gerrit Wolf |
Academic work | |
Discipline | Marketing Consumer behavior Psychology |
Institutions | Duke University University of California, Los Angeles |
Doctoral students | Dan Ariely Kevin Keller Itamar Simonson Baba Shiv |
James R. Bettman is an American academic who is the Burlington Industries Professor of Business Administration at Fuqua School of Business, Duke University.[1] He is a Fellow of the American Marketing Association, American Psychological Association, the American Psychological Society, and the Association for Consumer Research.[2][3][4]
Books[edit]
- An Information Processing Theory of Consumer Choice, Addison-Wesley, 1979, p. 402, ISBN 978-0201008340
References[edit]
- ^ "Jim Bettman | Duke's Fuqua School of Business". Fuqua.duke.edu. Retrieved 9 November 2021.
- ^ ">ACR Fellow Award | ACR". Acrwebsite.org. Retrieved 9 November 2021.
- ^ "About the AMA Fellows". Ama.org. Retrieved 9 November 2021.
- ^ Earl, Peter E., and Simon Kemp, eds. The Elgar companion to consumer research and economic psychology. Edward Elgar Publishing, 2002.
External links[edit]