Mayfair (cigarette)

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Mayfair

An old English pack of Mayfair cigarettes, with a UK text warning at the bottom of the pack.
Product type	Cigarette
Produced by	Gallaher Group, a subsidiary of Japan Tobacco
Country	United Kingdom
Introduced	1992; 32 years ago (1992)
Markets	See Markets
Tagline	"A good smoke at a fair price"
Carcinogenicity: IARC group 1

Mayfair is an English brand of cigarettes, currently owned and manufactured by Gallaher Group, a subsidiary of Japan Tobacco.

History[edit]

Mayfair cigarettes were launched in 1992 in the United Kingdom with the slogan "A good smoke at a fair price." The brand is Gallaher Group's leading value cigarette brand. Mayfair is one of the least expensive cigarette brands in the UK, despite its name being chosen to create connection with a London district, Mayfair.^[1]

By 2007, Mayfair had become the second-most popular cigarette brand in the UK, with total sales of £663 million.^[2]

In 2012, for the brand's 20th anniversary, Japan Tobacco International produced a limited-edition pack.^[3]

Markets[edit]

Mayfair cigarettes are mainly sold in the United Kingdom and Ireland, but also in Austria, Portugal, Spain, Italy, Poland, Greece, Australia, and Canada.^[4][5][6]

Products[edit]

The brand is available in seven versions: Mayfair White King Size, Mayfair Original Blue King Size and Superkings, and Mayfair Sky Blue King Size and Superkings. Mayfair also made a menthol cigarette called Mayfair Green, sold in King Size and Superkings, until it was discontinued in May 2020 due to the EU menthol ban. After the menthol ban, Mayfair introduced a new cigarette, Mayfair New Green, a non-menthol alternative.^[7]

See also[edit]

• Tobacco smoking
• Health effects of tobacco

References[edit]