NiNe. magazine

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NiNe. magazine

Founder	Melinda Laging, Louise Wo
Founded	2005
First issue	June–July 2006 [print]
Final issue	May–June 2015 [print][verification needed]
Company	Nine Media LLC; Nine Magazine, Inc.
Country	United States
Based in	Denver, Colo.[verification needed]
Website	ninemagazine.org

niNe. magazine is an online publication aimed at teenage girls, a production of Nine Media LLC, founded as a print magazine by Melinda Laging and Louise Wo in 2005. Currently an online-only enterprise,^{[citation needed]} its Nine Magazine, Inc. print form reached a circulation of 20,000 and a subscriber-base throughout 43 states, the District of Columbia, and four Canadian provinces.^{[when?][not verified in body]}

The name of the magazine is a reference to the Christian New Testament, specifically Paul's letter to the Galatians (5:22-23), which lists the nine characteristics said to be ways that the Holy Spirit contributes to a quality life:^{[1][verification needed]} love, joy, peace, patience, kindness, goodness, faithfulness, gentleness and self-control.

Nine Magazine, Inc. was formed in Colorado by Melinda Laging and Louise Wo,^{[2][full citation needed]} who began publishing a magazine aimed at teenage girls while attending the University of Colorado-Boulder.^{[3][full citation needed]}

Following graduation,^[when?] Laging and Wo organized a board of directors and established the framework of the publication.^{[citation needed]} With the economic conditions of the late 2000s,^[4] Nine Magazine, Inc. began restructuring to improve upon its initial digital platform.^[5]

Originally formed as a print publication, niNe. shifted to online-only content to reduce production costs, beginning in the fall of 2011.^{[citation needed]}

The editors of the magazine argued that current media outlets aimed at young women focus on entertaining, selling, and engaging their audience "through content that is in the interest of the outlet rather than the audience".^{[citation needed][6]} They note that by addressing the facts of important issues head-on, the magazine can dedicate its pages to promoting self-esteem, volunteerism, philanthropy, positive journalism and literacy for adolescent girls.^[7] The creators of niNe. magazine have been stated as using this direct, unabashed approach to educate its audience and reconstruct the manner in which media communicates to a youth-oriented audience.^[3] They note that the philosophy seeks to engage the audience in the discussion of a topic without having conflicting messages in its advertising.^[8] niNe. is described as seeking to avoid advertisements that demean women or young girls, instead it seeks out advertisers that reinforce the beauty, intelligence, worth and strength of women.^[9]

• Televised Interview with Editorial Director, Melinda Laging, The CW2, Denver, CO, October 4, 2006.^{[full citation needed]}