The Race Card (book)

The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality

Author	Tali Mendelberg
Language	English
Publisher	Princeton University Press
Publication date	April 1, 2001
Publication place	United States
ISBN	0-691-07071-7

The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality, is a book written by American author Tali Mendelberg. In this book, she examines how and when politicians play the race card and then manage to plausibly deny doing so. She argues that politicians routinely evoke racial stereotypes, fears, and resentments without voters' awareness. The book argues that politicians sometimes resort to subtle uses of race to win elections.

• 2002: Woodrow Wilson Foundation Award, American Political Science Association^[1]

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1. Princeton review
2. Powells review

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