Unstereotype Alliance
From Wikipedia the free encyclopedia
Unstereotype Alliance is a coalition of companies in the advertising industry that focuses on reducing stereotypes in advertisements and enhancing gender equality in advertisement staff.[1][2] It has national chapters in Brazil, Japan, South Africa, Turkey, the United Arab Emirates and the United Kingdom.[3]
Unstereotype Alliance was founded in June 2017, led by UN Women and Unilever with other multinational companies.[4] Its initial sponsors included P&G, AT&T, Johnson & Johnson and Unilever.[5][6] It was preceded by the "#Unstereotype" campaign started by Unilever.[7][8]
Activities[edit]
Unstereotype Alliance provides guidelines and tools to avoid gender stereotypes in advertisements.[9] It released its first report "Beyond Gender 2: The Impact of Intersectionality in Advertising" in October 2021.[10][11]
References[edit]
- ^ "About the Unstereotype Alliance". unstereotypealliance.org.
- ^ "Are you ready for change? Gender equality attitudes study 2019, page 62" (PDF). unwomen.org.
- ^ "National Chapters". www.unstereotypealliance.org.
- ^ O’Reilly, Lara (2019-01-28). "Some Marketers Moving Away From Dated Gender Targeting, Study Shows". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-04-16.
- ^ "Press Release: In Cannes, UN Women Executive Director calls on members of global industry to eliminate gender stereotypes in advertising". UN Women – Headquarters.
- ^ Cristina Aced (2022-03-08). "Bye-bye stereotypes: why brands shouldn't communicate to women". UPF-BSM. Retrieved 2022-04-16.
- ^ "Unilever Aims to Eradicate Stereotypes". CMO TODAY. 2017-10-03. Retrieved 2022-04-16.
- ^ "All you need to know to unstereotype advertising". www.unstereotypealliance.org.
- ^ Gutmann, Bernadette; Jha, Shreyasi; O’Doherty, Emer; Banerji, Ranjavati (2022-03-02). "Selling Stereotypes: Reviewing the Impact of Business Advertisements on Gender Norms and Socialization". Business and Human Rights Journal. 7 (1): 157–162. doi:10.1017/bhj.2021.48. ISSN 2057-0198. S2CID 247195738.
- ^ "Positive impact of intersectionality in advertising". ipsos.com. 2021-10-12. Retrieved 2022-04-16.
- ^ "Beyond Gender 2: The Impact of Intersectionality in Advertising". www.unstereotypealliance.org.