Valitut Palat

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Valitut Palat
CategoriesFamily magazine
FrequencyMonthly
PublisherOy Valitut Palat
Founded1945; 79 years ago (1945)
First issueApril 1945
CompanyCIL Group
CountryFinland
Based inHelsinki
LanguageFinnish
WebsiteValitut Palat

Valitut Palat is a monthly general-interest family magazine published in Helsinki, Finland. It is the Finnish edition of Reader's Digest.[1]

History and profile[edit]

Valitut Palat was started by Sanoma in 1945,[2][3] and the first issue appeared in April that year.[4] Eljas Erkko was instrumental in the establishment of the magazine, and his assistant Sirkka Ruotsalainen was the founding editor-in-chief.[4] Its publisher is Oy Valitut Palat[5] which was part of Reader's Digest Inc.[6][7] The Club Internacional del Libro group (CIL Group) acquired the Oy Valitut Palat on 30 April 2013.[8] The magazine has its headquarters in Helsinki and is published on a monthly basis.[9][10][11]

Valitut Palat supports both conservative values and modern technology.[12] During the Cold War period it functioned as a window for Finland to the West and was among the leading anti-communist publications in the country.[4] The Finnish-Soviet Union Association claimed that both Valitut Palat and Det Bästa, Swedish edition of Reader's Digest, were two major anti-Soviet propaganda tools in Finland.[13]

The magazine covers content from its parent publication, Reader's Digest, but its material is adapted to the needs and cultural background of Finnish readers.[2]

Circulation[edit]

The first two issue of Valitut Palat sold 50,000 copies and 75,000 copies, respectively.[4] The magazine had a circulation of 100,000 copies in 1957.[4]

In 2007 the circulation of Valitut Palat was 223,300 copies.[14][15] Its circulation was 197,000 copies in 2009, 187,404 copies in 2010[5] and 177,578 copies in 2011.[16] In 2012 the circulation of the magazine was 157,979 copies.[17] Its 2013 circulation dropped to 131,663 copies.[18]

See also[edit]

References[edit]

  1. ^ Ralf Kauranen (2015). "Transnationalism in the Finnish 1950s Debate on Comics". In Anne Magnussen; Erin La Cour; Rikke Platz Cortsen (eds.). Comics and Power: Representing and Questioning Culture, Subjects and Communities. Newcastle upon Tyne: Cambridge Scholars Publishing. p. 226. ISBN 978-1-4438-7505-9.
  2. ^ a b Ulla Hakala (2006). Adam in Ads: A thirty-year look at mediated masculinities in advertising in Finland and the US. Turku: Turku School of Economics. ISBN 978-951-564-374-2.
  3. ^ "SanomaWSOY Corporation". Reference for Business. Retrieved 23 April 2015.
  4. ^ a b c d e Marek Fields (2015). Reinforcing Finland's Attachment to the West: British and American Propaganda and Cultural Diplomacy in Finland, 1944-1962 (PhD thesis). University of Helsinki. pp. 112–113. hdl:10138/153952.
  5. ^ a b "Magazine Facts 2011" (PDF). Aikakaus Media. 4 April 2012. Archived from the original (PDF) on 4 March 2016. Retrieved 23 April 2015.
  6. ^ Doris Stockmann; Niklas Bengtsson; Yrjö Repo (December 2005). "The Book Trade in Finland" (PDF). Nordic Media. p. 16. Archived from the original (PDF) on 24 December 2010. Retrieved 23 April 2015.
  7. ^ "Subsidiaries of the Reader's Digest Association, Inc". sec.gov. Retrieved 28 August 2023.
  8. ^ "HPP advised Club Internacional del Libro group in the acquisition of Valitut Palat – Reader's Digest". HPP Law. 3 May 2013. Archived from the original on 18 June 2015. Retrieved 23 April 2015.
  9. ^ The Europa World Year Book 2003. London; New York: Europa Publications. 2003. p. 1615. ISBN 978-1-85743-227-5.
  10. ^ Europe Review 2003/04: The Economic and Business Report (15th ed.). London: Kogan Page. 2003. p. 118. ISBN 978-0-7494-4067-1.
  11. ^ Foreign Trade: Basic Information Sources. July 1946. 1946. p. 41.
  12. ^ Jaakko Suominen; Jussi Parikka (2010). "Sublimated Attractions. The introduction of early computers in Finland in the late 1950s as a mediated experience". Media History. 16 (3). doi:10.1080/13688804.2010.483099. S2CID 147095338.
  13. ^ Marek Fields (2019). Defending Democracy in Cold War Finland. British and American Propaganda and Cultural Diplomacy in Finland, 1944–1970. Leiden: Brill. p. 117. doi:10.1163/9789004416420. ISBN 978-90-04-41642-0.
  14. ^ Eva Harrie (2009). "The Nordic Media Market" (PDF). Nordicom, University of Gothenburg. Göteborg. Retrieved 23 April 2015.
  15. ^ Anne Austin; et al. (2008). "Western Europe Market & Media Fact" (PDF). Zenith Optimedia. Archived from the original (PDF) on 5 February 2015. Retrieved 23 April 2015.
  16. ^ "Top 50 Magazines". IFABC. 30 April 2014. Retrieved 23 April 2015.
  17. ^ "Magazine Fact" (PDF). Aikakaus Media. 7 October 2013. Archived from the original (PDF) on 4 March 2016. Retrieved 23 April 2015.
  18. ^ "Circulation Statistics 2013" (PDF). Media Audit Finland. 23 June 2014. Archived from the original (PDF) on 29 March 2017. Retrieved 23 April 2015.

External links[edit]

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