Virginia Black Whiskey
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| Type | Whiskey |
|---|---|
| Country of origin | United States |
| Introduced | 2016 |
| Website | Virginia Black website |
Virginia Black is a brand of American Bourbon whiskey.[1]
History[edit]
Virginia Black is a collaboration between Brent Hocking and Drake.[2] It is distributed in the United States by Proximo Spirits[3] and is available in Canada, the U.K., Ghana, Kenya, Rwanda, Tanzania, Zanzibar, Burundi, Uganda, and United Arab Emirates.[4] It is also available in Australia. [5]
Virginia Black made headlines for its record-breaking debut at the Liquor Control Board of Ontario (LCBO) in Ontario, Canada. Virginia Black sold a record 1,779 bottles on the day it was released and went on to sell 4,650 bottles in its first week.[6] It also sold 30,000 cases in its first year.[7]
Production[edit]
Virginia Black is a "personally selected collection of two, three, and four-year old Bourbon Whiskey focused on a high-rye content and finished with a decadent profile."[8] It has 40% ABV (80 proof).[1]
References[edit]
- ^ a b "Exclusive: Proximo To Debut Virginia Black Whiskey Created by Deleon Founder". Shanken News Daily. 20 April 2016. Retrieved 17 November 2017.
- ^ Greenburg, Zack O'Malley (7 September 2016). "Meet The Man Behind Drake's Virginia Black Whiskey". Forbes. Retrieved 2 January 2018.
- ^ Cowen, Trace William (7 September 2017). "The Weekend Teases New Song Featuring a Shout-Out to Drake's Luxury Whiskey". Complex. Retrieved 2 January 2018.
- ^ "Drake's Whisky Virginia Black To Launch In East Africa". Telesqop. 26 October 2017.
- ^ "Introducing Drake's Virginia Black Whiskey x Brent Hocking Collaboration". BevMart.
- ^ Hayes, Annie (18 October 2016). "Drake's whiskey venture breaks sales record". The Spirits Business. Retrieved 17 November 2017.
- ^ Millington, Alison. "How Drake and an ex-banker created a luxury whiskey that looks like high-end Champagne and is hot on Instagram". Business Insider. Retrieved 17 November 2017.
- ^ "Proximo Spirits Goes Hollywood with Drake's Virginia Black Decadent American Whiskey". Distillery Trail. 26 April 2016.
External links[edit]
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