Axel Springer SE

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Axel Springer SE
Company typeSocietas Europaea
ISINDE0005501357 Edit this on Wikidata
Founded1946; 78 years ago (1946)
FounderAxel Springer
Key people
ProductsMagazines, newspapers, online portals, affiliate marketing
RevenueDecrease 3.11 billion (2019)[1]
Decrease €414.5 million (2019)[1]
Decrease €134.6 million (2019)[1]
Total assetsIncrease €7.08 billion (2019)[1]
Total equityDecrease €2.45 billion (2019)[1]
Number of employees
c. 18,000 (2023)[4]

Axel Springer SE (German pronunciation: [ˈaksl̩ ˈʃpʁɪŋɐ ɛsˈeː]) is a German multinational mass and online media company, based in Berlin, Germany. The company offers printing and publishing of advertisements, digital classifieds portfolio, marketing models and related services. Axel Springer's operations are segmented into News Media, Classifieds Media, and Marketing Media. The company is organized as a societas Europaea (SE) publishing house and is one of the largest mass media publishers in the European Union, with numerous multimedia news brands, such as Bild, Die Welt, Fakt, and the US political news site Politico, which Axel Springer acquired in 2021.[5]

The company generated total revenues of about €3.93 billion and an EBITDA increase of 12.8% in the first half of 2023.[6][7] Following US private-equity firm KKR's majority-stake acquisition in 2020, Axel Springer’s revenues have increased by a total of approximately €1 billion.[8][9][10] The company, including its subsidiaries, joint ventures, and licenses, operates in more than 40 countries.

Front entrance to the Axel Springer headquarters building in West Berlin, 1977, with the Fritz Klimsch owl sculpture

The company was started in 1946 by journalist Axel Springer.[11] Mathias Döpfner became its CEO in 2002.[12] In 2004, Axel Springer company, the largest publishing house in Europe at that time, controlled the largest German market share for daily newspapers; 23.6%, largely because its flagship tabloid Bild is the highest-circulation newspaper in Europe with a daily readership exceeding 12 million.[13] By 2022, the company got 10.6% of the market share in Germany.[14]

October 2022 data indicates that Axel Springer's BILD brands attract approximately six million unique users daily, totaling up to 40 million unique users per month.[15] IVW's data from June 2023 shows BILD receiving 504 million monthly visits and WELT achieving 127 million. In the United States, Axel Springer is ranked among the top four digital publishers, alongside USA Today, News Corp, and The New York Times.[6]

Newspapers, magazines, online offerings[edit]

Axel Springer building in Hamburg


  • Audio Video Foto Bild, magazine for consumer electronics
  • Bild, tabloid with the largest circulation in Europe
  • B.Z., local newspaper
  • Computer Bild, published in nine countries, is Europe's best-selling computer magazine
  • Sport Bild, published in many countries, is Europe's largest sport magazine
  • Transfermarkt, a football statistics website


Multinational media[edit]

  • Business Insider, a business, celebrity and technology news website
  • Politico, a digital media company acquired by Axel Springer in October 2021 that operates in North America and Europe.[16]
  • Politico Europe, European version of Politico
  • Protocol, tech journalism publication acquired alongside Politico
  • Upday, a news aggregator app


  • BONIAL, a marketing solutions company, which includes coupon portals, Germany and in France
  • Dyn Media, a live broadcast sports platform
  • Idealo, a price comparison service
  • Morning Brew, a media company that focuses on business newsletters and podcasts


  • Aviv, which includes real estate marketing portals immonet, immowelt, and SeLoger
  • Stepstone

Ringier Axel Springer Poland[edit]

  • Fakt, the largest daily tabloid in Poland
  • Forbes Women, a spinoff of magazine and web portal Forbes that focuses on gender equality in business
  • Newsweek Polska, a Polish weekly news magazine
  • Onet, a Polish online news publication

Marketing Media[edit]

  • AWIN, a company that provides solutions for product marketing and services



In 1946, publisher Hinrich Springer (age 66) and his son Axel Springer (age 34) established the limited company Axel Springer Verlag GmbH. That year saw the launch of the Nordwestdeutsche Hefte and the radio and Hörzu, which was originally launched as a radio broadcast but later became a TV magazine as well.

In 1948, the afternoon and evening newspaper Hamburger Abendblatt was launched, the first daily newspaper created by Axel Springer.


The year 1952 saw the launch of the popular daily newspaper Bild. The paper was based on the British tabloid Daily Mirror[17] and peaked at a circulation of 5 million in the 1980s.[18] The Sunday paper Bild am Sonntag was launched in 1956.

In 1953, Axel Springer Verlag bought the publishing house Die Welt, including the daily paper Die Welt and the Sunday paper Welt am Sonntag.

Construction on the company headquarters in Hamburg began in 1950 and was completed in 1956.[19][20]

In 1956, Axel Springer secured a blocking minority in Ullstein Verlag, and three years later he took over the company completely.[21]

This was followed in 1959 by the purchase of the newspaper Berliner Morgenpost. When Springer took over the Ullstein publishing house in December 1959, the B.Z. also became its property.[22]

Two days before the end of the Soviet ultimatum in Berlin, Axel Springer laid the foundation stone for the new publishing headquarters on 25 May 1959.[22]


The official opening of the Berlin headquarters took place in 1966.[23]

After the attack on the student leader Rudi Dutschke on 11 April 1968, the APO (Extra-Parliamentary Opposition) began acts of violence against the company. The APO had a history of animosity with the Springer Group's allegedly biased coverage of the student movement.[24] For instance, in the wake of the killing of Benno Ohnesorg by the police at a student demonstration against the Shah, one Springer paper reported that "what happened yesterday in Berlin had nothing to do with politics …. It was criminal in the most sickening way."[25] In fact, Ohnesorg, who had never attended a demonstration before, had been shot in the back while trying to leave the demonstration.[26]


The years 1972 and 1973 saw the building of the offset-printing plant in Essen-Kettwig.[27]


1984 witnessed the official opening of the offset printing facility in Ahrensburg near Hamburg.

In 1985, 49% of the company was offered for public subscription, marking the IPO of Axel Springer.[28] Later that year, Axel Springer died; control of the company was transferred to his widow Friede Springer.[29]

In 1986, the first licensed edition of Auto Bild came out, in Italy. Other licensed editions and joint venture publications later appeared in twenty European countries, Indonesia and Thailand.


In 1993, there was the official opening of the offset printing works in Berlin-Spandau.

In May 1999, Axel Springer bought a 51% majority stake in the American television production company GRB Entertainment, but was later divested in 2002.[30][31]


In 2001, Axel Springer and T-Online established a joint subsidiary AG. A year later in 2002, the launch of took place, and Mathias Doepfner, former editor-in-chief of Die Welt, became CEO of Axel Springer AG.[32] Then in 2003, the name was changed to Axel Springer AG.

In 2009, Axel Springer AG acquired affiliate marketers Zanox and Digital Window as well as StepStone ASA.[33] In 2010 a $635.7 million offer by Axel for leading French real estate website operator caused seloger shares to rise as much as 32%, the most since it went public. Within 3 days Axel increased its offer 15.6% to $735 million after shareholders rejected the deal.[34][35]

In 2012, Axel Springer formed a joint venture (Axel Springer Digital Classified) with global growth equity firm General Atlantic.[36] The company also bought TotalJobs in the UK from Reed Elsevier that year.[37]

In 2013, Springer sold its regional newspapers, women's magazines, and television magazines to Funke Mediengruppe for €920 million[38] That same year, Publications Grand Public, a French magazine publisher owned by Springer, was sold to Reworld Media.[39] The German television newsbroadcaster N24 was acquired by Axel Springer SE and combined with Die Welt.[40]

In 2020, Friede Springer transferred $1.5 billion of Axel Springer shares to CEO Mathias Dopfner, effectively making him heir of the media group. Under the arrangement, Friede Springer sold a 4.1% stake to Dopfner and gifted him 15% more- bringing Dopfner’s direct stake of the company to 22%. She also transferred voting rights to Dopfner for her remaining 22% in the business.[41][42] In October of the same year, the company expanded its Berlin headquarters with the completion of the Axel Springer Campus, a cube-shaped office building designed by Rem Koolhaas and OMA.[43]

In October 2021, an article in The New York Times reported accusations of sexual misconduct, sexual discrimination and questionable business practices at Axel Springer SE.[44] A day later, the publisher fired the editor-in-chief of Bild.[45]


Business Insider[edit]

In September 2015, Axel Springer acquired Business Insider at a $442 million valuation. It purchased an additional 88% of the company for $343 million, bringing its total ownership to 97%.[46][47]

Morning Brew[edit]

In October 2020, Axel Springer and Insider Inc. acquired Morning Brew, a media startup that focuses on business newsletters and podcasts, for around $75 million.[48][49] The Morning Brew brand remains fully intact post-deal, and the business will operate completely independently with Insider Inc. The company’s co-founders retain a sizeable minority stake and have an earn-out clause built into the deal.[49]


In October 2021, the firm announced that it had completed the acquisition of Politico for over $1 billion, after announcing its intention to do so in late August 2021.[50][51][5] Along with the deal, Axel Springer took full control of the Politico Europe partnership launched in 2014, as well as the technology news site Protocol, which was launched in 2020.[52]

Former acquisitions[edit]

The company previously held shares in and It was also a significant investor in the American digital media company Group Nine Media, before it was acquired by Vox Media.[53][54]


Pro-American editorial bias and alleged ties to US intelligence agencies[edit]

Gudrun Kruip, a scholar associated with the Stiftung Bundespräsident-Theodor-Heuss-Haus, has claimed that Axel Springer SE, along with its subsidiaries, exhibits a pro-American stance, often omitting criticism of US foreign policy.[55] This observation is then backed by allegations made by two former CIA officers in an interview with The Nation, claiming that Axel Springer received $7 million from the CIA.[56] The purpose of this funding, they allege, was to influence the publisher to align its editorial content with American geopolitical interests.[56] Although no conclusive evidence has come to light, Springer's admission in his autobiography regarding the financial challenges faced at the outset of his publishing venture, suggesting the necessity of external funding for the company's rapid growth led Kruip to believe that the allegations of CIA financial support are credible.[55] As of 2001, the Axel Springer SE names "solidarity with the libertarian values of the United States of America" as one of its core principles on its website.[57] This explicit stance has led to critiques from scholars and independent observers regarding the company's perceived alignment with American interests.[55][58][59][60][61] Furthermore, an article in Foreign Policy has critiqued Axel Springer SE for a history of compromising journalistic ethics to support right-wing causes, implying a longstanding pattern of bias in its publications.[62]

Core Principles Pledge[edit]

Upon acquisition of Insider in 2015, and again in 2021 with Politico, Mathias Döpfner allegedly stated that staff would need to adhere to Axel Springer's principles, including support for a united Europe, "reconciliation between Germans and Jews"[63] and Israel's right to exist and a free-market economy, and that staff who disagree with the principles "should not work for Axel Springer, very clearly".[64][65] In an interview with New York Magazine, Döpfner emphasized that Axel Springer's commitment to these core principles, particularly the right of Israel to exist, stems from Germany's historical context rather than activism.[66] He claimed that while Springer employees in Germany are required to support these values, American employees are not asked to sign such a pledge. He also insists that journalistic integrity remains paramount, clarifying that the company's stance does not equate to uncritical support of Israel, but recognizes its right to exist in light of historical threats.[66]

Accusations of editorial interference in Poland[edit]

In 2017, Mark Dekan of Ringier Axel Springer Polska expressed support for European unity and the role of free media in a letter to employees, amidst political debates in Poland. His comments, which included criticism of Jarosław Kaczyński, and highlighted the company's values and the importance of European integration, especially among younger Poles, was interpreted by critics as editorial interference.[67][68]

Abuse of power and sexual harassment[edit]

In March 2021, Der Spiegel reported accusations that the editor of Bild, Julian Reichelt, had promoted several young female employees in exchange for sex and sought to buy their silence before dismissing them.[69] This was followed up by a similar report in the New York Times in October 2021.[44] These allegations were investigated by Axel Springer, which initially supported Reichelt.[44] However, following further scrutiny, the company ultimately decided to dismiss him.[70]


Major competitors in the German publishing market include Bauer Media Group, Bertelsmann, Hubert Burda Media, and Holtzbrinck. On a global scale, some of the key competitors of Axel Springer include other large multinational media companies such as News Corporation, Time Warner, and The New York Times Company.[71] These companies operate in a variety of different media sectors, including print, television, and digital, and are all major players in the global media industry.[72] In addition to traditional media companies, Axel Springer also competes with a number of digital media platforms and companies, such as Google, Facebook, and Apple, which have become increasingly influential in the media industry in recent years.[73][74] These companies have disrupted the traditional media business model by offering new ways for people to access news and information, and have posed a significant challenge to traditional media companies like Axel Springer.

See also[edit]


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External links[edit]