Ferguson Plarre Bakehouses
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| Company type | Franchise |
|---|---|
| Industry | Bakery |
| Founded | 1901 |
| Founder | Otto Plarre, Albert & Eliza Ferguson |
| Headquarters | 35 Harrick Road, , |
Number of locations | 84 |
Area served | Australia |
Key people | Steve Plarre (CEO) |
| Products | Cakes, pastries, meat pies |
| Website | www |
Ferguson Plarre's Bakehouse is a family owned and operated bakery business based in Melbourne, Australia. The business began as two separate entities (Ferguson's Cakes and Plarre's Cakes) with the families coming together to form Ferguson Plarre Bakehouses in 1980. Ferguson Plarre now has 86 stores across Victoria. In 2012, members of the Plarre family bought out the Ferguson's stake and the business remains owned and operated by the Plarre family with Steve Plarre as CEO. There are only a small number of company owned stores now as the majority of stores are run by franchisees. [1]
The bakery's family history has links to many of Melbourne's culinary institutions (such as Jimmy Watsons). One of its best-known outlets is in Melbourne's Queen Victoria Market, where locals have purchased the bakery's cakes and pastries for decades.[citation needed]
More recently the brand introduced a vegan pastry range to meet the demands of the Australian Customer. In 2021, Plarre Foods also began to sell a range of frozen pies and pastries in supermarkets under the Pie Society brand.[2]
History[edit]
Ferguson Plarre Bakehouses is a family owned and operated business. The Fergusons commenced their bakery business in 1901 and the Plarres in 1911. Both businesses focused mostly in the Northern and Western suburbs of Melbourne, Australia. After decades as separate businesses they merged in 1980 to become 'Ferguson Plarre Bakehouses'. The Ferguson family exited the business in 2012 and Plarre family members now run it.[1][3]
The Tiddly Oggie[edit]
Ferguson Plarre introduced their version of a Cornish Pasty in the early 1990s and named it the Tiddly Oggie, a Cornish phrase for a proper pasty.
Product lines[edit]
- Meat Pies
- Sausage Rolls
- Tiddly Oggies (Pasties)
- Vegan Pies
- Cakes
- Slices
- Birthday Cakes
- Wedding Cakes
- Donuts
- Sandwiches
- Coffee
- Milkshakes
References[edit]
- ^ a b "You can't unbake a business" by Alan Kohler, The Age, 7 November 2013. Retrieved 7 November 2013.
- ^ "Plarre Foods launches supermarket pie range". Inside Franchise Business. 28 June 2021. Retrieved 4 July 2022.
- ^ "History - A recipe for success with cakes, savouries & more". Fergusonplarre.com.au. Archived from the original on 18 June 2010. Retrieved 20 January 2012.