Miss Maud

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Miss Maud
IndustryHospitality
Founded1971
FounderMaud Edmiston
Headquarters136 Fitzgerald Street,
Northbridge, Western Australia
,
Australia
Websitewww.missmaud.com.au

Miss Maud is a hospitality group based in Perth, Western Australia, and as of 2022 comprised sixteen Miss Maud pastry houses (cafés), one Cafe Stockholm-branded outlet, and a catering service, all located in Western Australia.[1] The company also formerly owned a 52-room boutique hotel and restaurant in the Perth CBD,[2] and briefly expanded into Sydney in 2003.[3]

The company employs over 500 staff.[3][4] Their baristas and hospitality staff receive training at an internal training school, the Miss Maud Academy.[3]

History[edit]

The business was founded in 1971 by Maud Edmiston, a Swedish immigrant,[5] who opened a small Swedish-style pastry house in City Arcade, Perth[3] to resemble the bakery near her home in Stockholm.[6]

In 1973 Edmiston opened the Miss Maud Smörgåsbord Restaurant on the corner of Pier and Murray Streets.[3] In 1977 the Miss Maud Private Hotel was opened at the same address.[7] In 1979 she applied for the first al fresco dining area in Perth outside her restaurant in Pier Street.[3] The restaurant has served a number of notable guests, including Queen Elizabeth II, King Carl XVI Gustaf and Queen Silvia of Sweden, and former Prime Ministers Paul Keating and John Howard.[3]

In 1982 an expansion of the business interstate was planned.[8] However, in May 1988 the company went into receivership following an investment into a failed resort development in the south-west of Western Australia, increased interest rates, and the stock market crash in October the previous year.[9] In 1989 Edmiston traded her way out of receivership.[10]

In 1992 Edmiston was named as "The Bulletin Qantas Business Woman of the Year",[11] and in 1999 she was awarded the Order of the Polar Star.[12] In 2001 she was recognised as "Western Australian Citizen of the Year – Industry and Commerce", the first and only woman to receive this award.

In 2003 Miss Maud opened their first pastry house on the east coast of Australia in the Westfield shopping centre in Miranda, New South Wales. The venture was short-lived as Edmiston did not like the constant interstate travel.[3] In 2009 Edmiston launched a catering service.[13] In 2013 the company opened their first Cafe Stockholm outlet at Karrinyup Shopping Centre; the brand has been described as being more modern than its Miss Maud pastry houses and is aimed towards a younger market.[3] A second Cafe Stockholm outlet at Westfield Carousel was replaced by a second Miss Maud pastry house at the shopping centre in 2021.

In 2018 the company sold the Miss Maud Swedish Hotel and Restaurant to fund future expansion of its café business.[2]

See also[edit]

References[edit]

  1. ^ "Coronavirus crisis: Miss Mauds to close all 16 stores temporarily amid COVID-19 crisis". 27 March 2020. Retrieved 15 May 2021.
  2. ^ a b "Perth's iconic Miss Maud Hotel sold, but will remain open". 16 April 2018. Retrieved 15 May 2021.
  3. ^ a b c d e f g h i MacDonald, Kim (22 December 2013). "Maud cooks up a New Idea". The West Australian. Retrieved 30 December 2014.
  4. ^ The Miss Maud Story :: Miss Maud - Perth, Australia
  5. ^ "I Had a Feeling for Adventure". Australian Women's Weekly. 1 December 1982. p. 31. Retrieved 31 December 2014 – via National Library of Australia.
  6. ^ Miss Maud (1900), Miss Maud : collection of ephemera material, retrieved 1 January 2015
  7. ^ http://purl.slwa.wa.gov.au/slwa_b3135090_1 Lobby of Miss Maud Private Hotel April 1977
  8. ^ Edmonds, T. D (September 1982), "Miss Maud plans Australia wide expansion", West Australian Business World: 7–8, retrieved 1 January 2015
  9. ^ Miss Maud's – financial details, placed in receivership, reported in The West Australian, 11 Nov. 1986, p.3. Sunday Times (Perth), 16 Nov. 1986, p.8.
  10. ^ "Business Award for Miss Maud". The Canberra Times. 30 October 1991. p. 30. Retrieved 31 December 2014 – via National Library of Australia.
  11. ^ Bell, Glennys (5 November 1991), "Flour Power: The Bulletin/ Qantas Business Woman of the Year -1992-", Bulletin (Sydney) (5 Nov 1991): 26–30, ISSN 1440-7485
  12. ^ Sweden's oldest and most prestigious honour, the Royal Order of the Polar Star awarded to Maud Edmiston.Hospitality, June 1999, p. 24
  13. ^ "Miss Maud delivers a little Magic". Business News. 4 June 2009. Retrieved 30 December 2014.

External links[edit]

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