Melon (online music service)

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Melon
Screenshot
Screenshot of Melon's new interface, launched in August 2016
Type of site
OMS
Available inKorean
OwnerKakao Entertainment
Created bySK Telecom
URLwww.melon.com
CommercialYes
RegistrationRequired, for South Koreans only[1]
Users4~5 million (in South Korea alone, as of 2018)
LaunchedNovember 16, 2004; 19 years ago (2004-11-16)

Melon (Korean멜론; RRMellon) is a South Korean online music store and music streaming service introduced in November 2004, and developed by SK Telecom. LOEN Entertainment (became Kakao M and then Kakao Entertainment) became the company-in-charge of the service in 2009. In 2017, Kakao merged Kakao Music into Melon to have one, unified music streaming service.[2]

Melon is South Korea's largest music subscription service, with over 28 million users. Melon is the most popular music streaming service in South Korea. In fact, a survey of users of smartphones found that they were the most used applications by Koreans.[3] Melon users can stream and download music and music videos and create custom ringtones.[4] Melon is available on Android and iOS.[citation needed]

The name "Melon" is a portmanteau of the phrase "melody on".[5]

History[edit]

Melon was founded on November 16, 2004, in South Korea by SK Telecom, South Korea's largest wireless carrier. It attracted more than 10,000 subscribers per day on average, surpassing 310,000 on its first few months.[6] In October 2008, SK Telecom transferred the majority of Melon's stock to its shareholder Loen Entertainment for approximately 24.3 billion KRW.[7] In July 2013, SK Planet, a subsidiary of SK Telecom, sold 52.56% of its stake in Loen Entertainment to Star Invest Holdings Limited, a subsidiary of Affinity Equity Partners, a Hong Kong-based private equity firm.[8] Later in January 2016, Kakao acquired a 76.4% stake in the company for 1.87 trillion won (approximately $1.64 billion).[9][10] In 2018, Kakao M spun-off from Kakao, but Melon stayed.[citation needed]

In 2021, Melon merged with Kakao Entertainment and rebranded itself as "Melon M". This joint venue aimed to secure their leadership in the showbiz industry. Lee Jae-wook will lead the joint. At that time, the streaming platform boasted 33 million users and around 5 million paying users.[11]

International operations[edit]

In 2010, Melon was launched by SK Telecom in Indonesia, in partnership with Telkom Indonesia.[12] In 2016, Telkom Indonesia bought all the stake formerly owned by SK Telecom following the SK Telecom's divestment from all Melon businesses, thus making Melon Indonesia an Indonesian company.[13]

Promotions[edit]

Music programs on TV[edit]

A screenshot of Red Velvet performing Russian Roulette on the SBS program Inkigayo on September 11, 2016, showing the introduction ticker for the song. The ticker shows the highlighting of Melon as a main sponsor for the said program. (from the official SBS Inkigayo YouTube account[14])

Melon is the main sponsor of the following music-related shows:

Melon Music Awards[edit]

In 2009, LOEN Entertainment launched the Melon Music Awards (MMA), an award-giving body dedicated to calculating digital sales and online votes to judge the winners.[15]

Achievements[edit]

Songs with the most weeks at number one[edit]

Weeks Artist Song Year
released
Ref.
14 NewJeans "Ditto" 2023 [16]
11 BTS "Dynamite" 2020
9 AKMU "Love Lee" 2023
8 YB "It Must Have Been Love" 2005
BigBang "Last Farewell" 2007 [17][18]
Girls' Generation "Gee" 2009 [19]
Zico "Any Song" 2020
Mirani, Munchman, Khundi Panda, Mushvenom feat. Justhis "VVS"
Brave Girls "Rollin'" 2017
7 Wonder Girls "Tell Me" 2007 [20]
BigBang "Haru Haru" 2008 [21][22]
Soyou & Junggigo "Some" 2014 [23][24]
NewJeans "Super Shy" 2023 [16]

Longest charting songs on weekly chart[edit]

Weeks Artist Song Current
position[25]
383 BTS "Spring Day" 81
320 Paul Kim "Every Day, Every Moment" 66
219 Lim Young-woong "Trust in Me" 86
206 AKMU "How Can I Love the Heartbreak, You're the One I Love" 64
200 BTS "Dynamite" 71
161 BTS ft. Halsey "Boy With Luv" OUT
158 Sung Si-kyung "Every Moment Of You" 40
156 GyeongseoYeji "If You Lovingly Call My Name" 68
151 BTS "Butter" OUT
149 Maktub ft. Raon Lee "To You My Light"
As of June 17, 2024

Most liked songs of all time[edit]

Likes Artist Song Year
released
Ref
564,060 BTS "Spring Day" 2017 [26]
475,729 IU "Through the Night" 2017 [27]
464,617 BTS "Dynamite" 2020 [26]
445,576 BTS ft. Halsey "Boy With Luv" 2019 [26]
442,343 Paul Kim "Every Day, Every Moment" 2018 [28]
441,005 AKMU "How Can I Love the Heartbreak, You're the One I Love" 2019 [29]
423,271 Jannabi "For Lovers Who Hesitate" 2019 [30]
418,405 Anne-Marie "2002" 2018 [31]
400,762 IU ft. Suga "Eight" 2020 [27]
376,784 BTS "DNA" 2017 [26]
As of June 17, 2024

Most streamed artists of all time[edit]

Streams
(billions)
Artist Ref
13.09 BTS [32]
9.98 Lim Young-woong [33]
8.46 Exo [34]
8.28 IU [35]
4.49 Seventeen [36]
3.71 Kim Ho-joong [37]
3.63 Bolbbalgan4 [38]
3.32 BigBang [39]
3.11 Davichi [40]
3.08 Taeyeon [41]
As of June 17, 2024

All-time records[edit]

  • Most streamed artist: BTS (13.09B streams)[32]
  • Most streamed song: BTS – "Spring Day"[42]
  • Song with most unique listeners: Busker Busker – "Cherry Blossom Ending",[43] BTS – "Spring Day"[42] (8.5M ULs)
  • Longest-running No 1 song on realtime chart: NewJeans – "Ditto" (2344 hours)[44]
  • Longest-running No 1 song on daily chart: NewJeans – "Ditto" (99 days)[45]
  • Longest-running No 1 song on weekly chart: NewJeans – "Ditto" (14 weeks)[46]
  • Longest-running No 1 song on monthly chart: BTS – "Dynamite",[47] Brave Girls — "Rollin'",[47] NewJeans – "Ditto"[48] (3 months)
  • Longest-running Top 10 song on weekly chart: NewJeans – "Hype Boy"[49] (49 weeks)
  • Longest-running Top 10 song on yearly chart: Paul Kim – "Every Day, Every Moment",[50] BTS (feat. Halsey) – "Boy with Luv"[51] (2 years)
  • Longest-running Top 100 song on daily chart: BTS – "Spring Day"[52]
  • Longest-running Top 100 song on weekly chart: BTS – "Spring Day" (383 weeks)[53]
  • Longest-running Top 100 song on yearly chart: BTS – "Spring Day" (7 years)[54]
  • Most roof-hit song: Zico – "Any Song" (51 roof-hits)[55]
  • Most unique listeners for a song in 1st 24 hours: IU – "Bbibbi" (1,462,625 ULs)[56]

Accolades[edit]

Melon became one of "Korea's Best 25 Apps" in the 2011 App Awards Korea.[57]

Melon was recognized at the 2012 Trusted Brand Awards.[58]

Melon won the "Grand Prize for Digital Contents" in the 2012 Korean Digital Management Innovation Awards.[59]

Melon was recognized in the 2012 Korea Brand Power Index.[60]

Ilgan Sports ranked Melon as the 3rd most influential entity in the K-pop industry in a November 2013 poll in celebration of its 44th anniversary.[61]

See also[edit]

Notes[edit]

  1. ^ Formerly sponsored by rival music service Bugs

References[edit]

  1. ^ "Terms: GENERAL". MelOn. LOEN Entertainment, Inc.
  2. ^ "카카오 뮤직→멜론, 통합 '확정'·시기 '미정'".
  3. ^ 박, 현익 (April 23, 2021). "국내 음악은 '멜론'이 부동의 1등…'스포티파이' 초반 성적표는 7등". biz.chosun.com (in Korean). Retrieved May 1, 2021.
  4. ^ "South Korea's Biggest Music Subscription Service Acquired by Mobile Messaging Company". Billboard. Retrieved May 3, 2018.
  5. ^ Seung Si-yeon, Park Jong-geun (December 3, 2011). "Shin Won-soo, representing Korea's largest OMS, "MelOn"". JoongAng Ilbo. Archived from the original on December 13, 2013. Retrieved January 22, 2014.
  6. ^ Yang, Hyung-wook (December 14, 2004). "SK·LG텔 MP3음악포털 '대박'조짐" [Signs of SK·LG Tel MP3 music portal 'big hit']. Financial News (in Korean). Retrieved March 19, 2023 – via Naver.
  7. ^ Chae, Su-woong (October 24, 2008). "SK텔레콤, 음악사업 멜론 로엔으로 양도" [SK Telecom transfers music business to Melon Loen]. Digital Daily (in Korean). Retrieved March 19, 2023 – via Naver.
  8. ^ Kim, Min-ki (July 18, 2013). "SK플래닛, 로엔 지분 52% '2659억'에 매각" [SK Planet sells 52% stake in Loen for '265.9 billion']. Newsis (in Korean). Retrieved March 19, 2023.
  9. ^ Min, Sang-sik (January 12, 2016). "[슈퍼리치]음악 플랫폼에 1조9000억 베팅한 '김범수' 의도는". Herald POP (in Korean). Retrieved March 19, 2023.
  10. ^ Lee, Min-hyung (August 14, 2017). "Kakao angers music streaming fans – The Korea Times". The Korea Times. Retrieved March 19, 2023.
  11. ^ Jun-hee, Park (July 15, 2021). "Kakao Entertainment to merge with music streaming platform Melon". The Korea Herald. Retrieved March 22, 2022.
  12. ^ "Melon Indonesia". Archived from the original on April 13, 2017. Retrieved January 22, 2014.
  13. ^ eck. "MelOn kini 100% Merah Putih – Indotelko".
  14. ^ "스브스케이팝 / SBS KPOP". YouTube.
  15. ^ Nam, An-woo (November 9, 2009). 멜론, 연말 음악 시상식 개최…"공정성 담보될 것". My Daily. Archived from the original on April 4, 2023. Retrieved April 4, 2023 – via Naver.
  16. ^ a b Ahn, Byeong-gil (August 29, 2023). "뉴진스, 멜론퀸···7주연속 1위" [New Jeans, Melon Queen... No. 1 for 7 consecutive weeks]. Sports Kyunghyang. Retrieved May 8, 2024.
  17. ^ "V.O.S 박지헌, 8주 1위 빅뱅에 제동". Chosun Entertainment. January 26, 2008.
  18. ^ "'보이그룹 통계'② 최장·최다 음원 1위 빅뱅, 견줄 그룹 없다". MBN Daily. May 7, 2014.
  19. ^ "'지'가 뭐길래… 소녀시대 'Gee' 삼촌팬들도 흥얼흥얼 '열광'". Hankyung. March 9, 2009.
  20. ^ "원더걸스 'Nobody', 'Tell Me' 기록깰까?". SBS News. November 1, 2008.
  21. ^ "'활동중단' 빅뱅, 원걸 컴백에도 7주째 온라인차트 1위". Korea Economic Daily. September 30, 2008.
  22. ^ "'보이그룹 통계'② 최장·최다 음원 1위 빅뱅, 견줄 그룹 없다". MBN Daily. May 7, 2014.
  23. ^ "친구보다 가깝고 연인은 아닌 … '썸 타는' 남녀 듀엣 전성시대". JTBC News. June 24, 2014.
  24. ^ "여자친구 '시간을 달려서' 주간차트 4주 연속 1위". Dong-a Sports. March 1, 2016.
  25. ^ 멜론차트>주간>장르종합 [Melon Chart > Week > Genre Comprehensive] (in Korean). Retrieved June 17, 2024.
  26. ^ a b c d 방탄소년단 [BTS]. Melon (in Korean). Retrieved June 17, 2024.
  27. ^ a b 아이유 [IU]. Melon (in Korean). Retrieved June 17, 2024.
  28. ^ 폴킴 [Paul Kim]. Melon (in Korean). Retrieved June 17, 2024.
  29. ^ 악뮤 [AKMU]. Melon (in Korean). Retrieved June 17, 2024.
  30. ^ 잔나비 [Jannabi]. Melon (in Korean). Retrieved June 17, 2024.
  31. ^ "Anne-Marie". Melon (in Korean). Retrieved June 17, 2024.
  32. ^ a b 방탄소년단 [BTS]. Melon (in Korean). Retrieved June 17, 2024.
  33. ^ 임영웅 [Lim Young-woong]. Melon (in Korean). Retrieved June 17, 2024.
  34. ^ "Exo". Melon (in Korean). Retrieved June 17, 2024.
  35. ^ 아이유 [IU]. Melon (in Korean). Retrieved June 17, 2024.
  36. ^ 세븐틴 [Seventeen]. Melon (in Korean). Retrieved June 17, 2024.
  37. ^ 김호중 [Kim Ho-joong]. Melon (in Korean). Retrieved June 17, 2024.
  38. ^ 볼빨간 사춘기 [Bolbbalgan4]. Melon (in Korean). Retrieved June 17, 2024.
  39. ^ 빅뱅 [BigBang]. Melon (in Korean). Retrieved June 17, 2024.
  40. ^ 다비치 [Davichi]. Melon (in Korean). Retrieved June 17, 2024.
  41. ^ 태연 [Taeyeon]. Melon (in Korean). Retrieved June 17, 2024.
  42. ^ a b 곡 상세정보 / 봄날 [Song Details / Spring Day] (in Korean). Retrieved December 11, 2023.
  43. ^ 곡 상세정보 / 벚꽃 엔딩 [Song Details / Cherry Blossom Ending] (in Korean). Retrieved April 21, 2024.
  44. ^ Melon TOP 100 순위 추이 (in Korean). Retrieved April 3, 2023.
  45. ^ Melon 일간 차트 추이 (in Korean). Retrieved April 3, 2023.
  46. ^ Melon 주간 차트 추이 [Melon Weekly Chart Trends] (in Korean). Retrieved April 3, 2023.
  47. ^ a b Melon 주간 차트 추이 [Melon Weekly Chart Trends] (in Korean). Retrieved April 3, 2023.
  48. ^ Melon 주간 차트 추이 [Melon Weekly Chart Trends] (in Korean). Retrieved April 3, 2023.
  49. ^ Melon 월간 차트 추이 [Melon Monthly Chart Trends] (in Korean). Retrieved July 17, 2023.
  50. ^ Melon 연간 차트 추이 [Melon Annual Chart Trends] (in Korean). Retrieved April 3, 2023.
  51. ^ Melon 연간 차트 추이 [Melon Annual Chart Trends] (in Korean). Retrieved April 3, 2023.
  52. ^ Melon 일간 차트 연속 진입 일수 [Melon Number of consecutive days of entry] (in Korean). Retrieved February 20, 2023.
  53. ^ Melon 주간 차트 추이 [Melon Weekly Chart Trends] (in Korean). Retrieved January 8, 2024.
  54. ^ Melon 연간 차트 추이 [Melon Annual Chart Trends] (in Korean). Retrieved July 17, 2023.
  55. ^ Melon 지붕킥 횟수 랭킹 (in Korean). Retrieved February 3, 2021.
  56. ^ Melon 24시간 이용자수 / October 11, 2018 (목) 18시 (in Korean). Retrieved February 8, 2021.
  57. ^ "2011 App Awards Korea". MelOn. LOEN Entertainment, Inc.
  58. ^ "2012 Trusted Brand Awards". MelOn. LOEN Entertainment, Inc.
  59. ^ "2012 Korean Digital Management Innovation Awards". MelOn. LOEN Entertainment, Inc.
  60. ^ "2012 Korea Brand Power Index". MelOn. LOEN Entertainment, Inc.
  61. ^ Eom, Dong-jin; Kim, Jin-seok (September 26, 2013). [창간특집] 가요계 파워랭킹 1위, 브랜드 SM·가수 GD [[Introductory Feature] No. 1 in the power ranking in the music industry, brand SM and singer GD]. Ilgan Sports (in Korean). Archived from the original on October 1, 2013. Retrieved January 26, 2023.

External links[edit]