Wallen co-wrote "More Than My Hometown" with Michael Hardy, Ernest Keith Smith, and Ryan Vojtesak, and it was produced by Joey Moi.[2] Lyrically, the song talks about small town love and finds the narrator drawing the line at moving away from his hometown to follow his girlfriend's big city dreams ("This might be the last time I get to lay you down, 'cause I can't love you more than my hometown").[3]
The music video was directed by Justin Clough and premiered on August 24, 2020. The video was filmed in Ashland City, Tennessee. Starring in the video is Morgan Wallen and a female from the bachelor.[4]
The photograph used as the cover image for the single was taken looking southbound on Tennessee Highway 70 just north of Kyles Ford, Tennessee.[5] One of the towns listed on the highway sign in the photo, Sneedville, is the actual native hometown of Morgan Wallen.[6]