Soueast

South East (Fujian) Motor Co., Ltd., trading as Soueast, is a Chinese automobile manufacturer based in Fuzhou, Fujian, a subsidiary of Chery. It conducts production and sale of passenger vehicle under the Soueast marque.^[2]

It used to manufactures Mitsubishi brand passenger cars for sale in mainland China, a joint venture between China Motor Corporation (25%), Fujian Motor Industry Group (50%) and Mitsubishi Motors (25%) before it was acquired by Chery.^{[3][4][5][6][7]}

Soueast was founded in November 1995 as a joint venture between China Motor Corporation and Fujian Motor Industry Group.^[8][5] Mitsubishi became a partner in the joint venture in 2006.^[5]

In April 2008, Soueast was awarded a contract to supply 5,700 Delica minibuses to the Iranian Mehreghan Co.^[9][10] In the same year, Jackie Chan was signed on as a Mitsubishi brand ambassador for Mainland China markets.^[11]

As of early 2011, Soueast had an annual production capacity of around 180,000 units, but this was set to rise to 300,000 with the completion of current construction,^[12] which may have been finished by early 2012.^{[note 1]}

Although the competition is fierce, the niche has advantages in the market segment, which has earned it a certain degree of praise among buyers who focus on controllability. It once exceeded 100,000 units.

In May 2021, Mitsubishi announced its withdrawal from Southeast Motor, ending 26 years cooperation.^[13]

The company was acquired by Chery in 2024 and is currently producing Jetour vehicles.^[14][15]

• Soueast S06, rebadged Jetour Dashing
• Soueast S07, rebadged Jetour X70 Plus
• Soueast S09, rebadged Jetour X90 Plus

Discontinued:

• Soueast C1 Xiwang microvan (2011)
• Soueast Delica minibus (1996)
• Soueast Freeca (2001)
• Soueast Lioncel (2003)
• Soueast V3 Lingyue sedan (2008)
• Soueast V5 Lingzhi sedan (2012)
• Soueast V6 Lingshi hatchback (2013)
• Soueast A5 Yiwu (2019)
• Soueast DX3 (2016)
• Soueast DX5 (2019)
• Soueast DX7 Bolang SUV (2015)
• Soueast DX8 (2018)
• Soueast DX9
• SEM Delica/ Soueast EV500, rebadged King Long Kairui

• 
  Soueast C1
• 
  Soueast Delica
• 
  Soueast Freeca
• 
  Soueast Lioncel
• 
  Soueast V3
• 
  Soueast V5
• 
  Soueast V6
• 
  Soueast A5
• 
  Soueast DX3
• 
  Soueast DX5
• 
  Soueast DX7
• 
  Soueast DX8S

Soueast produces the following models under the Mitsubishi marque:

• Lancer
• Lancer EX
• Lancer Fortis
• Galant
• Zinger

• Dodge Caravan

Soueast has at least one production base in Qingkou city, Minhou County, Fuzhou, Fujian province.^[8] This location has probably been expanded three times^[12] with the second phase possibly completed c. 2009 as that year saw a 150% increase in units produced.^[16] As of early 2011, total yearly production capacity for all sites was forecast to soon reach 300,000 with the completion of the base's third phase.^[12] February 2012 production was 37% higher than that of the previous year,^[17] which may reflect this additional capacity coming online.

A total of 96,553 Soueast brand passenger cars were sold in China in 2013, making it the 38th largest-selling car brand in the country in that year (and the 21st largest-selling Chinese brand).^[18]

• Official website (in English)
• Official website (in Chinese)