Peacock (streaming service)

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NBCUniversal Peacock Logo.svg
Type of site
OTT platform
Headquarters30 Rockefeller Plaza, New York City, New York,
United States
Area servedUnited States
Key peopleMatt Strauss (Chairman)
ParentNBCUniversal Direct-to-Consumer and Digital Enterprises
(NBCUniversal Television and Streaming) Edit this at Wikidata
UsersIncrease 15 million (as of September 18, 2020)
  • April 15, 2020; 6 months ago (2020-04-15) (Xfinity customers)
  • July 15, 2020; 3 months ago (2020-07-15) (nationwide)
Current statusOperating

Peacock is an American over-the-top free ad-supported and subscription video on demand–based streaming service owned and operated by the Television and Streaming division of NBCUniversal, a subsidiary of Comcast. Named after the NBC logo, the service launched on July 15, 2020.[1][2][3] Early availability for Xfinity Flex customers began on April 15, 2020, with X1 customers receiving the preview by May 1.[4] As of September 2020, Peacock has over 15 million subscribers.[5]


On January 14, 2019, NBCUniversal announced that it would launch an over-the-top streaming service in 2020, and at the same time announced a reorganization created NBCUniversal Direct-to-Consumer and Digital Enterprises under chairman Bonnie Hammer.[6] NBCUniversal announced the name "Peacock" and April 2020 availability on September 17, 2019. The announcement also included new original programming, NBCU property reboots, and that NBC series The Office and Parks and Recreation would be taken off from rival streaming services Netflix, Hulu, and Prime Video. The series would join the service once their exclusive streaming rights to rival streaming services expire, with Parks and Recreation joining in October 2020 and The Office joining in January 2021.[1][7]

On January 16, 2020, Comcast announced that Peacock would soft launch for Xfinity cable and broadband customers on April 15, 2020, before launching nationally on July 15, 2020.[8]


Peacock has three tiers of service: Free, Premium, and Premium Plus. The Free tier has a subset of the content of the upper two tiers and targets its users with advertising. The middle tier, Peacock Premium, has the advertising as well but provides the full library of content. In both ad-supported tiers, commercials are limited to five minutes per hour. The upper tier, Peacock Premium Plus, provides the full library without ads. Peacock Free is available at no charge to all U.S. Internet users. Peacock Premium is available as a monthly subscription but also is included in some services from TV service providers including Xfinity and Cox. Subscribers to Peacock Premium, whether subscribing directly or receiving service through a provider, can upgrade to the ad-free service, Peacock Premium Plus, for an additional monthly cost.[8]

On May 6, 2020, a distribution deal with Apple was announced. As part of the deal, Peacock will be available on iOS devices and Apple TV on launch. Furthermore, content from both Peacock tiers will be listed in the Apple TV app and users from Apple devices will have the ability to subscribe to Peacock Premium with an in-app purchase.[9] On July 20, the service became available on PlayStation 4.[10]

On June 23, 2020, Canadian broadcaster Corus Entertainment announced that it had acquired exclusive Canadian broadcast rights to Peacock original programming.[11]

On September 18, 2020, NBCUniversal and Roku reached an agreement to add Peacock to Roku's devices in the United States,[12] narrowly avoiding a blackout of NBCUniversal's TV Everywhere apps due to a dispute over revenue sharing and advertising inventory assignment.[13] On September 21, Peacock officially launched on Roku.[14]


The service is drawn primarily from the NBCUniversal library, including subsidiaries such as Universal Pictures and Universal Television. It is suggested to include at least 15,000 hours of content on-launch without a subscription, and an additional 5,000 hours of content for Premium subscribers.[15][10][16] Current episodes of NBC series will become available on Peacock the day after their premiere for Premium subscribers; non-subscribers will receive them on a week's delay.[10] On January 26, 2020, it was announced that The Tonight Show Starring Jimmy Fallon and Late Night with Seth Meyers will stream on Peacock at 8:00 and 9:00 p.m. ET, respectively, ahead of their television premieres on NBC. The decision, however, was criticized by many of NBC's affiliate groups out of concern that the "pre-airs" of both late-night talk shows on Peacock would cannibalize viewership for the shows on local NBC stations.[17]

Peacock also offers a lineup of around 25 curated digital linear channels, featuring long-form and digital-originated programming content from NBCUniversal's broadcast and cable properties (such as Today All Day, a digital extension of NBC's morning show Today),[18] as well as third-party content providers. They are designed to emulate a traditional broadcast programming experience (similar to services such as Pluto TV and Xumo, the latter of which was purchased by NBCUniversal parent Comcast in February 2020).[19]

Original programming[edit]

Third-party content[edit]

On December 23, 2019, Lionsgate announced it would license library content for Peacock, as part of a larger agreement by Comcast to renew its carriage of Starz. In turn, NBCUniversal will license content for StarzPlay in the U.S. and internationally.[20][21] On January 16, 2020, Peacock acquired the streaming rights to the Warner Bros. series Two and a Half Men and George Lopez, as well as The Matrix films.[22] In February 2020, A&E Networks licensed some titles from the A&E and History libraries to Peacock.[23]

On July 1, 2020, ViacomCBS announced that it would non-exclusively license some of its television series and films to Peacock, such as The Affair, Everybody Hates Chris, Ray Donovan, and Undercover Boss among others. The service will also hold rights to several Paramount Pictures films under a limited exclusivity window from 2021 to 2023.[15]

On July 14, 2020, the service acquired the Canadian drama Departure for a U.S. premiere.[16]

On July 17, 2020, Cinedigm announced that they had licensed over a dozen films and three streaming channels for Peacock's launch, with hundreds of other films and TV episodes to follow.[24]

Sports programming[edit]

In January 2020, NBC announced that the service would carry non-televised Premier League soccer matches and NBC's coverage of the Olympic Games (with plans to stream their opening and closing ceremonies live on the service).[25] On July 9, 2020, NBC announced that the NBC Sports Gold Premier League Pass would be discontinued and its content moved into Peacock Premium at no additional charge, offering 175 Premier League games not on television per-season, along with on-demand replays of all matches.[26] As part of the national launch, all matches played on July 15, 2020 were carried exclusively by Peacock for free.[27]

News programming[edit]

The service was to feature an international news channel as part of a joint venture with Britain's Sky News (whose parent company Sky plc had been recently acquired by Comcast),[28][29] but the proposed service was scrapped in August 2020.[30]

See also[edit]


  1. ^ a b Andreeva, Nellie (September 17, 2019). "NBCU Streamer Gets Name, Sets Slate Of Reboots, 'Dr. Death', Ed Helms & Amber Ruffin Series, 'Parks & Rec'". Deadline Hollywood. Archived from the original on September 17, 2019. Retrieved September 17, 2019.
  2. ^ Sperling, Nicole (September 17, 2019). "NBCUniversal Introduces Peacock, Its New Streaming Service". The New York Times. Archived from the original on September 17, 2019. Retrieved September 17, 2019.
  3. ^ Goldberg, Lesley (September 17, 2019). "NBCUniversal's Streaming Strategy, Name, Programming Lineup Revealed". The Hollywood Reporter. Archived from the original on September 17, 2019. Retrieved September 17, 2019.
  4. ^ Solsman, Joan E. (April 16, 2020). "NBC's Peacock is live: Prices, full US launch date, shows and movies to expect". C CNET. Retrieved April 17, 2020.
  5. ^ Alexander, Julia (September 18, 2020). "Roku and Comcast reach agreement to carry Peacock on Roku". The Verge. Retrieved September 18, 2020.
  6. ^ Hayes, Dade (January 14, 2019). "NBCUniversal Entering The Streaming Wars With 2020 Launch Of Bonnie Hammer-Run Service; Mark Lazarus, Jeff Shell Also Get Major Promotions". Deadline Hollywood. Archived from the original on October 30, 2019. Retrieved September 17, 2019.
  7. ^ Andreeva, Nellie (September 17, 2019). "'Parks & Recreation' To Join 'The Office' On Peacock NBCU Streaming Service". Deadline Hollywood. Archived from the original on September 18, 2019. Retrieved September 17, 2019.
  8. ^ a b Spangler, Todd (2020-01-16). "NBCU's Peacock Pricing and Launch Date Announced". Variety. Retrieved 2020-01-16.
  9. ^ Potuck, Michael (2020-05-06). "NBC's Peacock streaming service will be available in the Apple TV app at launch". 9to5Mac. Retrieved 2020-05-13.
  10. ^ a b c Hayes, Dade (2020-07-14). "Peacock's Free Tier To Include 13,000 Hours Of Programming; Sony PlayStation Distribution Deal Widens Reach". Deadline. Retrieved 2020-07-14.
  11. ^ Yeo, Debra (June 23, 2020). "Corus Entertainment makes exclusive deal for NBC's Peacock programming". Toronto Star. Retrieved June 23, 2020.
  12. ^ Spangler, Todd (2020-09-18). "Roku and NBCUniversal Reach Deal for Peacock, Renew Agreement for NBC TV Apps". Variety. Retrieved 2020-09-19.
  13. ^ Hayes, Dade (2020-09-18). "Roku And Peacock Clash Over Carriage; NBCUniversal TV Everywhere Apps Set To Go Dark". Deadline. Retrieved 2020-09-18.
  14. ^ Spangler, Todd (September 21, 2020). "Peacock Launches on Roku Across the U.S." Variety. Retrieved September 21, 2020.
  15. ^ a b Spangler, Todd (2020-07-01). "NBCU Feathering Peacock's Nest With ViacomCBS-Licensed TV Shows, Movies". Variety. Retrieved 2020-07-13.
  16. ^ a b White, Peter (2020-07-14). "Canadian Drama 'Departure' Takes Flight At Peacock As Streamer Unveils Premiere Date For 'A.P. Bio'". Deadline. Retrieved 2020-07-14.
  17. ^ Evans, Greg (2020-01-16). "NBC's 'Tonight Show Starring Jimmy Fallon' & 'Late Night With Seth Meyers' Get Early Streamings On Peacock Premium". Deadline. Retrieved 2020-07-14.
  18. ^ Johnson, Ted (2020-07-13). "NBC's 'Today' To Expand With New Streaming Service". Deadline. Retrieved 2020-07-13.
  19. ^ Josef Adalian (July 17, 2020). "One Thing Peacock Does Well? 'Live' Channels". Vulture. Vox Media. Retrieved July 24, 2020.
  20. ^ "Comcast, Lionsgate Reach New Deal for Starz That Will Include Peacock Carriage". The Hollywood Reporter. Retrieved 2020-07-13.
  21. ^ Hayes, Dade (December 23, 2019). "Comcast And Starz Reach Carriage Deal; Lionsgate, NBCUniversal Swap Streaming Fare – Update". Deadline Hollywood. Archived from the original on December 23, 2019. Retrieved December 23, 2019.
  22. ^ Andreeva, Nellie (January 16, 2020). "'Two And A Half Men': NBCU's Peacock Acquires SVOD Rights To Chuck Lorre Sitcom & 'George Lopez'".
  23. ^ Skilton, Alison (February 27, 2020). "Peacock & A+E Networks Pact for Content Deal". TVREAL. Archived from the original on February 27, 2020. Retrieved February 27, 2020.
  24. ^ "Cinedigm Announces Many Popular Movies From Their Library Are Included in NBCUniversal's Peacock Launch With Over 250 Additional Films and TV Series Episodes to Follow". GlobeNewswire News Room. July 17, 2020.
  25. ^ "NBC's Peacock streaming service will include live Premier League matches, Olympics content, Ryder Cup". Awful Announcing. 2020-01-17. Retrieved 2020-07-13.
  26. ^ Spangler, Todd (2020-07-09). "NBCU's Peacock to Stream 175-Plus Premier League Soccer Games Exclusively Next Season". Variety. Retrieved 2020-07-10.
  27. ^ "NBC is moving all Premier League matches on July 15th to Peacock". Awful Announcing. 2020-07-08. Retrieved 2020-07-09.
  28. ^ "NBCUniversal to Launch Int'l News Service This Year". The Hollywood Reporter. Retrieved 2020-04-21.
  29. ^ "NBC sells stake in Euronews as focus shifts to new global TV channel". Financial Times. Retrieved 2020-04-21.
  30. ^ Waterson, Jim (6 August 2020). "Cancellation of NBC Sky World News plan leaves 60 out of job". The Guardian. Retrieved 13 August 2020.

External links[edit]