WWE action figures

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WWE action figures are poseable action figures based on wrestlers and personalities of WWE.[1][2] They are currently manufactured by Mattel and have formerly been manufactured by Jakks and Hasbro.


With the rise in popularity that the wrestling industry experienced during the 1980s, Titan Sports (the parent company of the WWF) contracted LJN to produce the first wrestling action figures in 1984.[3] The figures stood at 8" tall. In 1989 LJN closed its toy division, and the WWF contract was awarded to Hasbro.[3]


Hasbro began producing the company's action figures in 1990.[4] The toys were manufactured from plastic and although not fully articulated, had various spring-loaded action features such as punches and clotheslines, although they were not unique to each figure.

Jakks Pacific[edit]

Production of WWF/E toys by the Jakks Pacific corporation began in 1996, and ended in December 2009.[5] Jakks started with the "Superstars" line with mostly popular WWE personnel at that time.[citation needed]


Mattel took over production of WWE action figures. The new line-up was introduced on January 1, 2010 on wwe.com.[5] The line included the "Basic" line, similar to the Jakks Pacific "Ruthless Aggression" line.[citation needed]

See also[edit]


  1. ^ Oppliger, Patrice A. (March 21, 2015). Wrestling and Hypermasculinity. McFarland. ISBN 978-0-7864-8136-1.
  2. ^ Boyd, Hope; Murnen, Sarah K. (June 1, 2017). "Thin and sexy vs. muscular and dominant: Prevalence of gendered body ideals in popular dolls and action figures". Body Image. 21: 90–96. doi:10.1016/j.bodyim.2017.03.003. ISSN 1740-1445.
  3. ^ a b Williams, Kevin (June 15, 2022). Wrestling Merchandise of the 1990s. Amberley Publishing Limited. ISBN 978-1-3981-0721-2.
  4. ^ admin (June 3, 2019). "COLLECTIBLES COLUMN 5 COUNT: Highest Selling Hasbro WWF Figures". Pro Wrestling Torch. Retrieved October 18, 2022.
  5. ^ a b "Mattel named WWE's master toy licensee starting in 2010". The Business Journals. February 13, 2008. Retrieved October 18, 2022.

External links[edit]