Enchanted (Taylor Swift song)

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Promotional single by Taylor Swift
from the album Speak Now
LabelBig Machine
Songwriter(s)Taylor Swift

"Enchanted" is a song written and recorded by American singer-songwriter Taylor Swift and produced by Nathan Chapman and Swift. The song is about being infatuated by someone after meeting them for the first time. The song was confirmed to be inspired by Adam Young, the founder of music project Owl City, after Young released a cover of the song, responding to Taylor's version.[1]


In an interview with Yahoo! Music, Swift described what inspired her to write "Enchanted," saying, "It was about this guy that I met in New York City, and I had talked to him on email or something before, but I had never met him. And meeting him, it was this overwhelming feeling of: I really hope that you're not in love with somebody."[1] She also described her use of the word "wonderstruck" in the song to be purposeful because the subject used it in one of his emails to Swift after they met. Swift further hinted at who the song is about by leaving a secret message in the Speak Now album booklet reading "A-D-A-M" in the song's lyrics.[1]

Adam Young later confirmed suspicions that the song was about him when he posted a cover of the song along with a note to Swift on Valentine's Day in 2011 on Owl City's website. In the post, Young described listening to the song for the first time and decoding his name in the album booklet. He said, "The track is absolutely gorgeous and I'm so tremendously honored that Taylor would write such an elegant song and thereby offer a gracious nod in my direction. Needless to say, I was lost for words and utterly smitten. I couldn't stop smiling."[2]

Young's note to Swift states:[2]

Dearest Taylor,

I’ll be the first to admit I’m a rather shy boy and since music is the most eloquent form of communication I can muster, I decided to record something for you – as sort of a “reply” to the breathtaking song on your current record. This is what I wanted so badly to tell you in person but could never quite put into words: Everything about you is beautiful. You’re an immensely charming girl with a wonderful heart and more grace and elegance than I know how to describe. You are a true princess from a dreamy fairy tale; a modern Cinderella. I’m terribly sorry it’s taken me such a long time to reply but I figured Valentine’s Day was the perfect time to write this note to you and simply say… I was enchanted to meet you too.



In the cover of "Enchanted," Young changes some of the lyrics to directly address Swift. He sings "I was never in love with someone else / I never had somebody waiting on me / 'Cause you were all of my dreams come true / And I just wish you knew / Taylor I was so in love with you." These tweaks address Swift's original lyrics that plead "Please don’t be in love with someone else / Please don’t have somebody waiting on you."[3]

Album title[edit]

Scott Borchetta, President/CEO of Big Machine Label Group, Swift's former record label, revealed in an interview with Billboard that Swift originally wanted to name the Speak Now album Enchanted after the song. He advised against the name stating, “We were at lunch, and she had played me a bunch of the new songs. I looked at her and I’m like, ‘Taylor, this record isn’t about fairy tales and high school anymore. That’s not where you’re at. I don’t think the record should be called ‘Enchanted.’”[4] After that, Swift apparently left the table and, by the time she came back, she decided upon the new name of the record: Speak Now.[4]


To further promote Speak Now, Swift collaborated with Elizabeth Arden, Inc. to release a perfume called Wonderstruck, named after a lyric in "Enchanted."[5] In a press release announcing the perfume, Swift said, "A fragrance can help shape someone's first impression and memory of you. It's exciting to think that Wonderstruck will play a role in creating some of those memories."[5] The perfume was launched in October 2011; about a year after Speak Now was released.[5] Due to the success of Wonderstruck, Swift released a second perfume called Wonderstruck Enchanted which launched in September 2012.[6] Both perfumes stem from the fairytale themes of "Enchanted" about being enamored by someone after meeting for the first time.[7]

Critical reception[edit]

"Enchanted" has received widespread acclaim from music critics. Many claim it is one of Swift's best songs with Rob Sheffield from Rolling Stone ranking it as Swift's twelfth best song,[8] Billboard ranking it as the fourth most underrated Taylor Swift song,[9] Paste Magazine ranking it as Swift's seventh best song,[10] Insider stating it is in the top 15 of Swift's discography,[11] and The Telegraph including it in their list of Swift's top ten songs.[12].On the release, The Guardian has praised the song stating "The hazy crush of Enchanted showcases Swift's instinct for capturing emotion with astonishing exactitude – right down to the dread sneaking in at the song's close."[13]

Chart performance[edit]

Having never served as a single or promotional single for the Speak Now album, "Enchanted" charted due to strong digital album sales in the first reported week after the album debut. During this week, the song peaked at number 75 on the US Billboard Hot 100 chart.[14] It also peaked at number 11 on the US country digital song sales,[15] number 44 on the US digital song sales,[16] and number 95 on the Canadian Billboard Hot 100 chart.[17]

Live performances[edit]

Swift's first live performance of "Enchanted" was for an NBC Speak Now Thanksgiving Special in November 2010 which showcased the making of the album along with live performances on a rooftop in New York City.[18] The song was a regular part of the setlist of the Speak Now World Tour.[19] During the 1989 World Tour, a mashup of "Enchanted" and "Wildest Dreams" was also made part of the permanent setlist.[20] Swift performed "Enchanted" as a surprise acoustic song on the Red Tour at the Louisville, Denver, Los Angeles, and Portland tour stops.[21] She also performed it as a surprise song at the Reputation Stadium Tour New Jersey Show at MetLife Stadium on July 22, 2018.[22][23]

Credits and personnel[edit]

Credits adapted from Tidal.[24]

  • Taylor Swift – lyricist, vocalist, producer, composer, acoustic guitar
  • Nathan Chapman – producer, acoustic guitar, banjo, bass guitar, digital piano, electric guitar, mandolin, organ, piano, synthesizer
  • Chris Carmichael – string arranger, strings, writer
  • Tim Lauer – hammond B3, piano
  • Bryan Sutton – acoustic guitar
  • Amos Heller – bass guitar
  • Tim Marks – bass guitar
  • Tommy Sims – bass guitar
  • John Gardner – drums
  • Nick Buda – drums
  • Shannon Forrest – drums
  • Grant Mickelson – electric guitar
  • Mike Meadows – electric guitar
  • Paul Sidoti – electric guitar
  • Rob Hajacos – fiddle
  • Al Wilson – percussion
  • Eric Darken – percussion
  • Smith Curry – steel guitar


Weekly charts[edit]

Chart (2010) Peak
Canada (Canadian Hot 100)[25] 95
US Billboard Hot 100[26] 75


Region Certification Certified units/sales
United States (RIAA)[27] Gold 500,000^

*sales figures based on certification alone
double-daggersales+streaming figures based on certification alone


  1. ^ a b c Yuan, Annie (February 13, 2011). "Adam Young Responds to Taylor Swift Love Song". The Hollywood Reporter. Archived from the original on April 13, 2020.
  2. ^ a b Calderon, Arielle (April 16, 2018). "Remember That Time Adam From Owl City Declared His Love For Taylor Swift?". BuzzFeed. Archived from the original on April 13, 2020.
  3. ^ Vena, Jocelyn (February 14, 2011). "TAYLOR SWIFT GETS VALENTINE'S DAY 'ENCHANTED' COVER FROM OWL CITY". MTV News. Archived from the original on April 13, 2020.
  4. ^ a b Roland, Tom (October 15, 2010). "Taylor Swift ready to "Speak Now" with third album". Reuters. Archived from the original on April 13, 2020.
  5. ^ a b c THR Staff (July 16, 2011). "Taylor Swift to Launch First Perfume This Fall". The Hollywood Reporter. Archived from the original on April 13, 2020.
  6. ^ Naughton, Julie (June 29, 2012). "A New Scent for Taylor Swift". WWD. Archived from the original on April 13, 2020.
  7. ^ Nika, Colleen (July 3, 2012). "Taylor Swift to Launch Second Fragrance, 'Wonderstruck Enchanted'". Rolling Stone. Archived from the original on April 15, 2020.
  8. ^ Sheffield, Rob (December 12, 2019). "All 153 of Taylor Swift's Songs, Ranked". Rolling Stone. Archived from the original on December 16, 2019.
  9. ^ Strecker, Erin (October 28, 2014). "Taylor Swift's 10 Most Underrated Songs". Billboard. Archived from the original on April 13, 2020.
  10. ^ Song, Jane; Paste Music Staff (February 11, 2020). "All 158 Taylor Swift Songs, Ranked". Paste Magazine. Archived from the original on April 13, 2020.
  11. ^ Larocca, Courteney (October 30, 2019). "15 of the best and 15 of the worst Taylor Swift songs of all time". Insider.
  12. ^ "10 of the best Taylor Swift songs". The Telegraph. December 14, 2019. Archived from the original on April 13, 2020.
  13. ^ Macpherson, Alex (December 9, 2010). "Taylor Swift: Speak Now - review". The Guardian. Archived from the original on August 3, 2020.
  14. ^ "Taylor Swift Chart History - US Hot 100". Billboard. Archived from the original on 2020-05-09.
  15. ^ "Taylor Swift Chart History - Country Digital Song Sales". Billboard. Archived from the original on 2020-05-09.
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  17. ^ "Taylor Swift Chart History - Canadian Hot 100". Billboard. Archived from the original on 2020-05-09.
  18. ^ Bobbin, Jay (November 18, 2010). "Taylor Swift speaks now about her NBC holiday special". Chicago Tribune. Archived from the original on April 13, 2020.
  19. ^ "Speak Now Tour Setlist". Genius. Archived from the original on 2019-04-10.
  20. ^ Sheffield, Rob (July 11, 2015). "Taylor Swift's Epic '1989' Tour: Every Night With Us Is Like a Dream". Rolling Stone. Archived from the original on April 13, 2020.
  21. ^ "B-Stage Surprise Songs". Taylor Swift News. Archived from the original on 2020-04-13.
  22. ^ Greene, Andy (November 28, 2018). "Taylor Swift's 'Reputation' Tour: The 10 Best Surprise Moments". Rolling Stone. Archived from the original on May 17, 2019.
  23. ^ Papadatos, Markos (July 23, 2018). "Review: Taylor Swift delivers 'Enchanted' Reputation show in New Jersey". Digital Journal. Archived from the original on April 13, 2020.
  24. ^ "Credits / Speak Now / Taylor Swift". Tidal. Archived from the original on April 13, 2020. Retrieved April 12, 2020.
  25. ^ "Taylor Swift Chart History (Canadian Hot 100)". Billboard. Retrieved July 8, 2020.
  26. ^ "Taylor Swift Chart History (Hot 100)". Billboard. Retrieved November 13, 2010.
  27. ^ "American single certifications – Taylor Swift – Enchanted". Recording Industry Association of America. Retrieved August 22, 2014. If necessary, click Advanced, then click Format, then select Single, then click SEARCH.